RIYADH: ¶¶Òõ¶ÌÊÓƵ will showcase its advances in agriculture and promote a range of local products at one of the world's leading horticulture trade fairs in Germany.
More than 1,600 global exhibitors will take part in IPM Essen from Jan. 28-31, with the Kingdom participating through its Sustainable Agricultural Rural Development Program.
The goal is to highlight the Kingdom’s efforts in advancing agriculture, supporting farmers, and promoting local rural products globally, the Saudi Press Agency reported.
The program will showcase its rural community development initiatives and support for small farmers, while emphasizing partnerships and collaboration with experts.
Majed Al-Buraikan, the program’s assistant secretary-general for media and communication, said that participation aims to attract foreign investment, strengthen international cooperation, and align with Vision 2030 to diversify the economy, improve food security, and enhance ¶¶Òõ¶ÌÊÓƵ’s global agricultural standing.
The event offers an opportunity to explore innovations and solutions that could benefit small farmers in ¶¶Òõ¶ÌÊÓƵ, Al-Buraikan added.
The Saudi pavilion will present its support programs, and distribute informational materials on subsidized sectors, including Saudi coffee, honey, and aromatic plants.
The fair will feature sustainable agricultural solutions, along with conferences and workshops addressing sector challenges and opportunities.