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Saudi Awwal Bank has inaugurated the Prince Faisal bin Mishaal Center for Native Plant Conservation and Propagation in the Kingdom’s Qassim region. The project was launched in collaboration with the Environmental Awareness Society as part of SAB’s contribution to the Saudi Green Initiative.

The inauguration ceremony was held under the patronage of Qassim Gov. Prince Faisal bin Mishaal bin Saud, who reviewed the progress of the project during the event. The ceremony was attended by Yasser Al-Barrak, chief corporate and institutional banking officer at SAB, and Dr. Abdulrahman Al-Alsoqeer, chairman of the Environmental Awareness Society.

This center, the first-of-its-kind in the Kingdom, focuses on preserving and promoting native plant species while increasing awareness of the importance of natural vegetation. It is equipped with facilities such as a training hall, a seed bank, plant nurseries, an herbarium, and a botanical garden showcasing key native plants of the Kingdom.

The center also prioritizes research, supporting researchers and postgraduate students in areas like desertification control and native plant conservation. As part of the project, a forest of 10,000 native trees will be planted around the center, contributing to the goals of the Saudi Green Initiative.

Al-Barrak said: “We are proud to be part of a ground-breaking national project, which reflects SAB’s dedication to its social and environmental responsibilities. Through this partnership, we aim to support Saudi Vision 2030 by contributing to environmental conservation and combating desertification. We are confident that this center will set a benchmark for preserving biodiversity in the Kingdom.”

Alsoqeer added: “The launch of this center marks a significant step toward achieving our environmental goals of preserving and enhancing the Kingdom’s natural vegetation cover. Through our collaboration with SAB, we aim to raise awareness about native plants, their importance, and efforts to propagate them.

“The project serves as an invaluable resource for researchers and postgraduate students. The patronage and support of Prince Faisal bin Mishaal highlight its significance and distinguished status on a national level.”

The facility will produce 200,000 native plant seedlings each year. It will also focus on collecting, preserving, and supplying high-viability seeds of native plants, especially those at risk of extinction, with the goal of boosting seed germination rates to more than 70 percent. Moreover, the project will support the propagation of endangered plant species using tissue culture techniques. It will also offer scientific and training support through workshops, research initiatives, and awareness programs, benefiting more than 10,000 participants annually.

The launch took place alongside the 16th session of the Conference of the Parties to the United Nations Convention to Combat Desertification, or COP16, held in Riyadh. This initiative highlights cooperation between the private sector, represented by SAB, the nonprofit sector, represented by Environmental Awareness Society, and the government sector, represented by the National Center for Vegetation Cover Development. It seeks to contribute to the goals of Vision 2030 and support the Kingdom’s efforts in environmental protection and sustainable development.

As ��������Ƶ undergoes unprecedented urban development, Vision 2030 is transforming ��������Ƶ’s economy and reshaping the lifestyle and living standards of its residents. The Kingdom’s young, tech-savvy population and a growing number of expatriates are driving the demand for integrated, sustainable, and technologically advanced residential solutions.

“Over the past decade, ��������Ƶ has witnessed a remarkable evolution in its residential landscape. Smart living is becoming a cornerstone of ��������Ƶ’s urban development strategy,” said Evgenia Naimat, general manager at Al-Nakhla Investment. 

“The shift from isolated housing units to integrated communities equipped with smart and vibrant living solutions signals a transformative era,” she added.

Globally, a Deloitte study highlights that more than 75 percent of tenants prioritize smart technologies, such as automated lighting, climate control and remote security systems, when selecting housing. 

The adoption of such technologies in the Kingdom’s real estate market aligns with its ambitious goals to position itself as a global innovation hub.

According to a recent report by Knight Frank, 67 percent of Saudi nationals express interest in mixed-use developments, valuing convenience, amenities and a sense of community over traditional housing models.

“Additionally, sustainability is now a critical component of the housing sector. As a key player in driving green innovation in real estate, the Kingdom has delivered on its commitment to sustainable development through key initiatives such as the Mostadam and the Saaf Certification Program,” said Naimat.

A 2023 survey by PwC revealed that 80 percent of Saudi millennials, which make up one of the Kingdom’s largest demographics, prefer environmentally friendly residential solutions and developers are increasingly integrating green spaces, energy-efficient designs and eco-conscious initiatives into their projects.

Integrated communities, offering a blend of residential, retail and leisure spaces, are quickly becoming a preferred choice for residents in ��������Ƶ. 

Research by JLL shows that residents in such communities are 35 percent more likely to renew their leases, driven by access to curated amenities and lifestyle benefits.

“We believe that redefining residential living goes beyond offering a place to stay. It’s about creating an ecosystem that combines convenience, community, and sustainability and our goal is to be a community where residents feel truly at home while experiencing the best of modern and smart living,” said Naimat. “Al-Nakhla has set a benchmark in delivering lifestyle-oriented solutions. Furthermore, its sustainability initiatives, including energy-efficient designs and green spaces, lead the way in community-building.”

Award-winning communities like Al-Nakhla Residential Resort and Al-Sharq Village, both by Al-Nakhla Investment, exemplify how integrated communities can meet the growing demands of a modern Saudi lifestyle. The projects feature state-of-the-art smart apps that enable residents to manage services seamlessly and pay rent to community-focused amenities like 6,000 square meters of green areas, which blend natural surroundings within the urban environment. Other amenities include 23 swimming pools, a bowling alley, cinema, and various sports courts that provide ample opportunities for leisure and recreation.

As the Kingdom rapidly advances and progresses, driven by a massive influx of people from across the globe, communities like Al-Nakhla Residential Resort and Al-Sharq Village play a pivotal role in elevating living standards, contributing to Vision 2030’s goal of fostering a vibrant, innovative and inclusive society.