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If you want to learn more about a particular topic, a personality or a hashtag, you don’t need to go to Twitter and search your timeline. Just go to Google, as the desktop search now provides real-time tweets fresh from Twitter servers.
As long as your search terms are keywords or active hashtags at the time of the search, Google will provide you with a number of tweets related to the search term along with its standard search results. For example, if you search Google for Arab News, it will not only give you a link to the newspaper’s website, but also a couple of links to its recent reports, the Twitter handle of the newspaper, as well as a couple of the recent tweets as well.
Even better, searching for a public figure or a celebrity would lead to more tweets about that person. “If you search for Malcolm X, and today is Malcolm X’s birthday, you would find popular-on-Twitter results with a link to ‘more tweets for Malcolm X,’” reported the Financial Express.
For reporters and news followers, it is a particularly nice feature. For any searched term, you are instantly connected to the current discussion surrounding a person or a topic of interest.
This step came to follow the earlier mobile search partnership that took place back in May. Especially for Twitter, it is a big step. Just imagine tweets appearing next to the billions of search terms people make on a daily basis (there are 40,000 search queries made per second on Google, or around 3.65 billion search queries per day, according to “Internet Live States”).
Twitter hopes that these tweets would incite people to visit its platform, sign up if they do not already have accounts, and engage in discussions. Twitter is trying to expand its users base. For Google, it is just another step in solidifying its position as the search engine of choice for a lot of people.
“The partnership is great news for Twitter which has suffered recently as a result of stagnating user growth and subsequent investor fears. The presence of tweets relevant to users’ searches will increase the likelihood of more people signing up to the micro-blogging platform and will promote the service in a relevant and engaging way,” reported The Drum, a marketing magazine.
The feature is only available in English at the moment, but it would be rolled out in other languages soon. “To start, we’re launching this on Google.com in English in the Google app (on Android and iOS) and on mobile browsers, rolling out gradually. We’re working on bringing it to more languages and to desktop, so stay tuned,” Google mentioned in a blogpost.