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- ‘Moving in Elegance’ campaign part of company’s official team sponsorship
- Handover ceremony embodies partnership between Genesis and Saudi Pro League champions
RIYADH: Luxury vehicle brand Genesis Riyadh has presented its latest top-of-the-range cars to Saudi Pro League champions Al-Hilal.
The handover to the club’s personnel, including players and management, was part of the company’s larger agreement as Al-Hilal’s official car sponsor.
The slogan “Moving in Elegance” reflects the stature of the football club and cements the start of the car company’s activities in Riyadh for 2025.
“This special ceremony between Genesis and Al-Hilal, the leading team in the region, reaffirms a long-term strategic partnership that we and the club cherish. The strong partnership is emphasized by the shared values that unite us, which are excellence and elegance,” said Ahmed Marshidi, chief operating officer at Genesis Al-Wallan.
Last season, Al-Hilal made football history by setting an unparalleled record of 34 consecutive victories across various competitions. This remarkable winning streak, which spanned September 2023 to April 2024, captured global headlines and cemented the club’s place in sporting history.