https://arab.news/ympuh
The Saudi Research and Media Group has announced a strategic partnership with the “Walking Challenge Entertainment Company,” through which the group has been granted the exclusive rights to market the WCEC programs. These programs enhance the quality of life for more than 6 million male and female students across the Kingdom, in line with Vision 2030.
The partnership’s key focus is the “Schools Walking Challenge” program, which covers around 1,250 schools spread across 16 administrative regions in the Kingdom. Its primary goal is to promote healthy lifestyles among students. SRMG will help the program attract commercial sponsors from the public and private sector by providing innovative marketing and commercial opportunities that allow it to communicate its messages to the youth.
This aligns with SRMG’s sustainability initiatives aimed at enhancing public health and spreading community awareness. It also reflects the group’s business diversification strategy of expanding into marketing, high quality content creation, event organization and training, to further cement its media leadership in Ƶ and the Middle East.
The partnership between the group and the WCEC offers unique marketing solutions, including a smart app that encourages students to keep track of their daily activities, participate in competitions, and receive motivational rewards. The app allows sponsors the opportunity to deliver tailored messages to the youth. The program also offers other opportunities, including the ability to place creative content on electronic screens inside schools and organizing sporting events and competitions that enhance community participation. All of these activities make the program a comprehensive platform that combines entertainment and benefit for all.
“The ‘Walking Challenge’ program represents a model of cooperation between various sectors to motivate the youth to adopt healthy lifestyles. It also reflects the group’s ability to deliver, spread, and market high-quality content using the latest technologies,” SRMG said in a statement.
Prince Khalid bin Saud Al-Faisal, chairman of the board of the Walking Challenge Entertainment Company, said: “The ‘Schools Walking Challenge’ program is not just a sports competition; it is rather a comprehensive technology based project to motivate the youth to adopt active lifestyles. It embodies an ambitious leadership vision aimed at achieving a sustainable impact that enhances the health of future generations and supports the prosperity of the community.”