Porsche, Samaco drive women’s empowerment in KSA

A fleet of 20 Porsche cars was used to chauffeur VIPs and delegates to and from the event.
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Porsche Ƶ, through its official Saudi importer Samaco Motors, supported the second Forbes Women Middle East Summit, which was held in Riyadh on Dec. 18-19, with a fleet of 20 cars for VIPs and delegates to be chauffeured. The automaker also showcased its new, fully electric Macan SUV at the event.

Following the success of the inaugural Forbes Women Middle East Summit, which attracted more than 400 delegates in Ƶ, the event returned for its second edition with the support of Porsche Ƶ. The event was held at the Riyadh International Convention and Exhibition Center.

“The Forbes Women Middle East Summit proved to be a perfect opportunity for female entrepreneurs to grow their ideas and create new journeys, so we were excited to support its return for a second year. This great initiative blended perfectly with Porsche’s vision to support women behind the wheel in Ƶ,” said Rashad Embaby, general manager for Porsche Ƶ.

“Empowering women and supporting driven females is one of our key brand objectives, and the timing was perfect as it coincided with the release of the all-new Macan SUV, which has the highest concentration of female owners among our entire Porsche model range,” he added.

The new Macan delivers up to 639 PS and 1,130 Nm of torque, achieving up to 613 km of range in WLTP with a battery that could be charged from 10 to 80 percent in approximately 21 minutes at a fast-charging station.