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Mytheresa CEO on personalization, culture, Ƶ’s luxury boom

Mytheresa CEO on personalization, culture, Ƶ’s luxury boom
Michael Kliger is the CEO of Mytheresa. (Supplied)
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Mytheresa CEO on personalization, culture, Ƶ’s luxury boom

Mytheresa CEO on personalization, culture, Ƶ’s luxury boom

DUBAI: As Ƶ cements its position as a global centre for luxury, the Kingdom’s burgeoning fashion market is capturing the attention of high-end retailers worldwide.

Mytheresa, one of the leading luxury e-commerce platforms, is at the forefront of this shift, catering to a growing and increasingly discerning Saudi clientele.

Michael Kliger, CEO of Mytheresa, revealed how the brand is evolving alongside the Kingdom’s dynamic landscape, with a focus on personalization and cultural connection.

“We’re witnessing incredible changes in the Saudi market,” Kliger said. “More Saudis are staying in the region, with some even moving back permanently, which has created a significant increase in local demand for luxury fashion.

“Events like weddings and receptions have always been important here, but now, with cinemas and fine dining experiences becoming more common, there are even more occasions for people to dress up.”

While Mytheresa does not yet have a physical presence in Ƶ, its strategy focuses on creating meaningful connections with local clients.

“We host a variety of events to engage directly with our Saudi customers,” Kliger said. “Recently, we had a dinner at Hia Hub in Riyadh with the designers of Oscar de la Renta, and in Jeddah, one of our clients hosted 100 of her friends for us at a hotel. These gatherings, along with style suites where customers can try curated collections, allow us to bring the Mytheresa experience to them in a personal and exclusive way.”

Additionally, the e-tailer frequently collaborates with local creatives to create authentic connections with their customers. Kliger said that understanding the timing of local events and traditions, such as Ramadan and other festive gatherings, is essential. He highlighted the importance of working with local influencers and ambassadors to ensure the brand’s messaging feels genuine and accessible, making it easier for Saudi customers to engage with Mytheresa.




Michael Kliger. (Supplied)

Personalization too, is at the heart of Mytheresa’s approach. “It’s not about catering to a ‘Saudi style,’ but understanding each individual client,” Kliger said. “For example, one of our clients in Riyadh loves Yamamoto and Sacai. It’s about identifying those preferences and curating options that resonate with their personal taste. That’s what makes our service unique.”

Kliger also touched on the recent acquisition of Net-a-Porter by Mytheresa’s parent company, YNAP, and its implications for the Saudi market.

“Net-a-Porter complements what we do at Mytheresa,” he said. “They’re strong in discovery and editorial, while we focus on highly curated, established luxury brands. Together, we can cater to different corners of the luxury market without diluting our individual strengths.”

As Ƶ’s young, tech-savvy population drives the growth of e-commerce, Kliger emphasized the importance of adapting to the Kingdom’s digital preferences. “Social media usage here is unique, with platforms like TikTok and Snapchat playing a major role in how people interact and shop. Understanding these behaviors is key to connecting with this market,” he said.

With a focus on personalization, community engagement, and digital strategy, Mytheresa is poised to strengthen its position in Ƶ’s thriving luxury landscape. “The Saudi market is one of the most dynamic regions for us,” Kliger said.


Sound judgement: The best Arab alternative albums of 2024

Sound judgement: The best Arab alternative albums of 2024
Updated 27 December 2024

Sound judgement: The best Arab alternative albums of 2024

Sound judgement: The best Arab alternative albums of 2024
  • Bojan Preradovic’s pick of records released by indie artists from the Arab world this year

Tayar  

‘Kol Shi Sar’  

Tayar consists of Amman-based songwriters Ahmad Farah and Bader Helalat, who is also a producer and filmmaker. Since 2020, the pair have released a string of singles and EPs, often using their music as a means of processing life in a region immersed in grave injustice and trauma. Their first LP is a genre-defying record that oscillates effortlessly between indie rock, earworm electronica, and delectable, quartertone-laced neo-psychedelia. Between gorgeous, piano-driven interludes, Farah and Helalat snake their way through a sonic canvas of exquisite vocal harmonies, irresistibly danceable beats, synth-soaked laments, and lusciously arranged instrumentals narrated by the likes of double bass, oud, and trumpet.  

Fulana  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

‘ground:from — Chapter One’ 

Vancouver-born, Jeddah-raised artist Nadine Lingawi’s evolution as a songwriter since signing with Ƶ’s Wall of Sound in 2020 has been remarkable, culminating in this month’s ‘ground:from,’ an enlightened exploration of brooding indie pop and instantly iconic electronica. Collaborating with Abdulmajeed Alwazna and Husam Al-Sayed — Saudi duo Input/Output — Lingawi employs her lyrical prowess to convey deep, existential ruminations on themes such as death and rebirth. While watery, delay-drenched guitars drive tracks such as opener ‘the burn’ and ‘decompose’, and memorable synth melodies are an indelible feature of ‘letter #9’ and ‘marigold’, it’s Lingawi’s soulful vocal delivery and tasteful harmonies that power the album’s allure. An immensely talented up-and-comer to watch out for. 

Tamara Qaddoumi  

‘Sorry Signal’ 

The Kuwaiti-born singer-songwriter moves on from her dalliance with trip-hop into the glacial embrace of profound, reliably infectious cold pop. “Sorry Signal” sees Qaddoumi bristle with brilliance, as she reflects on lost innocence and the insidious, shape-shifting nature of grief. From the crystalline harmonies elegantly wrapped around disquieting introspections of “Cold In The Mourning” to the heaving torrents of synths and rhythmic beats of the title track, Qaddoumi weaves the threads of seemingly insurmountable desolation into a compellingly hopeful requiem that looks to a brighter tomorrow.  

Hello Psychaleppo  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Syrian producer, songwriter, and multi-instrumentalist Samer Eldahr has audaciously pushed the boundaries of the very foundation of traditional Arabic music for the past decade. With his third LP, he has fully alchemized his own brand of electro-tarab, sharpening any rough edges into a well-rounded, unmistakably unique sound. The album features illustrious guest appearances, including former Mashrou’ Leila frontman Hamed Sinno, and DJ, producer, and singer Anas Maghrebi (formerly of Khebez Dawle), whose vocals grace the feverish beats and synths of the album opener, “Katha Altawq.” “Cipher” is a towering addition to Hello Psychaleppo’s already impressive catalogue.  

Snakeskin  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

‘They Kept Our Photographs’ 

Julia Sabra — frontwoman of Lebanese dream-pop outfit Postcards — has a long history with producer Fadi Tabbal — who has shepherded countless indie artists in his Beirut-based Tunefork Studios. Their sophomore album as Snakeskin perfects the distinctive formula of Sabra’s ethereal, instantly recognizable vocals and Tabbal’s visionary production and electronic experimentation. The pair are at their most imperious on tracks like “Bodies,” which rattles off a machine-gun beat as a scene-setter for Sabra, who vocalizes with both fragility and poise to the aqueous, hypnotic soundscapes of synths engineered by Tabbal. This is a mournful, beautiful record, to be listened to with headphones in the twilight of a dying day, or just before the dawn of a new one. 

Garwasha  

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Ƶ isn’t known for its jazz, but Riyadh-based, alternative fusion band Garwasha aim to change that with their debut album — a dexterous combo of jazz, rock, and experimental instrumentation, with nods to elements of traditional Arabic music. The LP is brimming with musicianship, as the four-piece storm through vibrant, frequently playful tracks. The eight-minute “Consolacao” is a mélange of jazzy progressions, funky breakdowns, and showcases of virtuosity. Meanwhile, song titles such as “Dancing Delicately Along the Dichotomies of Reverse Orientalism” follow a curious naming convention often deployed by post-rock bands that, like Garwasha, communicate their message effectively solely through the strength of their music.  

Seera  

‘Al Mojallad Al Awal’ 

All-female Saudi foursome Seera’s debut LP is an amalgam of psychedelic and indie rock that employs nuances of traditional Arabic music, stylishly ornamented by cathartic guitar parts, keyboard passages reminiscent of The Doors and the artistic exuberance of the late Sixties, and tinges of everything from blues to electronica. With an anonymous drummer who goes only by ‘Thing’ and wears a mask symbolizing Saudi heritage, Seera’s rise embodies the ongoing cultural change within the Kingdom, the blossoming spirit of creative freedom, and female empowerment.  


In Bollywood-obsessed India, art-house film wins accolades, audiences

In Bollywood-obsessed India, art-house film wins accolades, audiences
Updated 27 December 2024

In Bollywood-obsessed India, art-house film wins accolades, audiences

In Bollywood-obsessed India, art-house film wins accolades, audiences
  • Audiences in India are raised on a staple diet of Bollywood and other mainstream films, complete with song-and-dance routines, violence and melodrama
  • With more than $2 million in box office sales globally, ‘All We Imagine as Light’ also has entries to the Academy Awards for best picture and best director

MUMBAI: Indian cinema is best known for Bollywood extravaganzas, but an art-house film about three women navigating loneliness and love in a metropolis is gaining viewers and earning international recognition, including nominations to the Golden Globe awards.
“All We Imagine as Light,” a multi-language film set in Mumbai, the country’s financial capital, has won several international awards this year, including the Grand Prix at Cannes, and is the first Indian film to be nominated in the Best Director category at the Golden Globes, which will be presented on Jan. 5.
It has also been nominated in the Best Picture category for non-English movies.
For director Payal Kapadia, the response to her debut film in her home country is an added bonus to the accolades it has earned abroad.
“It’s very difficult for independent films to get screens in India. I am very happy with the response. Now, I want to show the film in places in the country where it has not been shown so far, the smaller cities,” Kapadia told Reuters in an interview.
Independent, art-house films don’t find too many takers in India, where audiences are raised on a staple diet of Bollywood and other mainstream films, complete with song-and-dance routines, violence and melodrama, although more serious content on streaming platforms is slowly changing tastes.
With more than $2 million in box office sales globally, “All We Imagine as Light” also has entries to the Academy Awards for best picture, best director and best original screenplay, said a representative from Sideshow and Janus Films, which own the distribution rights in the US
But it was not India’s official submission to the Best Foreign Film category at the Oscars.
Kapadia, 38, said she thought of the idea of the film in a hospital waiting room. Initially conceived as a short film, it took eight years to make.
Former US President Barack Obama picked it as one of his favorite films of the year, in a list he shared on social media.
The story revolves around the friendship and love lives of three immigrant women who live and work in Mumbai, the congested metropolis of more than 12 million people, an important leitmotif in her film.
“Mumbai is a city of many contradictions. While life can be tough here, it gives people a sense of freedom as well. We tried capturing that in the film too,” Kapadia said.


Showtime: The best television of 2024

Showtime: The best television of 2024
Updated 26 December 2024

Showtime: The best television of 2024

Showtime: The best television of 2024
  • From warlords in feudal Japan, through tender comedy and banking chaos, to a stalker in Scotland

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Historical drama “Shogun” was reportedly years in the making, and it shows. Each episode is like its own mini big-budget movie. Few foreign-language shows (the majority of the dialogue is Japanese) have managed to grab the attention of the Western world in the way “Shogun” has. The adaptation of James Clavell’s 1975 novel centers on John Blackthorne (Cosmo Jarvis), loosely based on the English navigator William Adams, who became a samurai for the founder of the Tokugawa shogunate in the early 17th century. But it’s the women, particularly Blackthorne’s translator Lady Mariko (a hugely impressive Anna Sawai) who are the real heroes of the show, which is a beautifully paced mix of political intrigue and brutal combat. 

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The high-stakes, high-paced financial drama’s third season was its best yet, as the stress levels of the employees of London investment bank Pierpoint & Co skyrocketed. The introduction of Kit Harington as Henry Muck (no, not Musk, definitely not. Right?) — the horribly wealthy, horribly privileged creator of a green-energy startup whose doomed desperation to be liked was a constant source of glee for viewers — was a stroke of genius, as was the jaw-dropping chaos of the finale, stunning not least because there had already been so many instances of jaw-dropping chaos throughout that it was a surprise they had anything left. But “Industry” always seems to have plenty more in the tank. Roll on season four. 

‘Slow Horses’ 

No, the fourth season of Apple TV+’s espionage drama didn’t really break any new ground. But when what’s in place is already so good, why mess with it? Gary Oldman continues to have a ball as the foul-mouthed, foul-smelling former superspy Jackson Lamb, lording it over his ragtag crew of MI5 cast-offs in Slough House, and his team of misfits continue to defy expectations by actually being quite good at spy work — even if only by accident at times. The show continues to mine familiar tropes of the genre, but also continues to make them feel fresh thanks to brilliant performances and direction, and the strength of the source material — Mick Herron’s novels. 

‘Somebody Somewhere’ 

Rarely have big themes been tackled with such lightness and joy as in Hannah Bos’ and Paul Thureen’s coming-of-middle-age comedy drama. The third (and sadly final) season of this underrated gem keeps up the remarkable consistency of the previous two, and the remarkable Bridget Everett continues to shine as the main protagonist, forty-something Sam — a flawed but entirely relatable woman searching for acceptance and love, while continually self-sabotaging. The supporting cast are equally brilliant, and fans will feel bereft at their disappearance. 

‘Baby Reindeer’ 

Back in the spring, Richard Gadd’s autobiographical drama was the most high-profile show in the world — though not always for the reasons its creator — or Netflix — would have wanted. The streamer’s ethical failures aside, its water-cooler status was earned just as much by Gadd’s raw depiction of a wannabe comedian (himself) and his relationship with a female stalker, Martha (a superb, emotionally harrowing performance by Jessica Gunning). Equal parts hilarious and horrifying, this is one of the most original shows in years and Gadd’s performance and writing are both unflinchingly self-aware.  

‘Only Murders in the Building’ 

The fourth season of the comedy drama about an unlikely trio of true-crime podcasters (Steve Martin, Martin Short, Selena Gomez) was arguably it strongest since its debut run, helped in no small part by its introduction of a host of new guest stars (Zach Galifianakis, Eva Longoria, and Eugene Levy) and returning ones (Meryl Streep and Paul Rudd, among others). This season’s murder investigation was deeply personal, and allowed the main characters to show greater depth than ever before, while retaining the sparkling comic chemistry between the three of them.  

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Adaptations of post-apocalyptic video games are proving hugely popular with viewers. “The Last of Us” was one of 2023’s finest shows, and the more cartoonish, but equally violent, “Fallout” thrilled us this year. Set in an alternate history in which a nuclear exchange between the US and China in 2077 drove many survivors underground into bunkers known as Vaults, “Fallout” centers on Lucy (Ella Purnell), who, more than two centuries after the bombs dropped, ventures into the wasteland that used to be Los Angeles to hunt for her father, who has been kidnapped by raiders. Having been raised in the safety and the — outwardly, at least — polite society of the Vault, Lucy is, let’s say, underprepared for the horrors that await.  

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Steven Zaillian’s adaptation of Patricia Highsmith’s psychological crime thriller novel “The Talented Mr. Ripley” is beautifully shot in black-and-white, with gorgeous, lingering shots of the Italian coast. If that sounds a bit highbrow, don’t worry; the plot explores the basest of human instincts. Tom Ripley (the excellent Andrew Scott), a down-on-his-luck con-man in 1960s New York, is hired by the wealthy Herbert Greenleaf to convince his wayward son Dickie to return home from Italy, where he is living a leisurely life at his father’s expense. But when Ripley sees Dickie’s leisurely luxurious life for himself, he decides he’d quite like a piece (or considerably more) of it. 


Screen stars: The best films of 2024

Screen stars: The best films of 2024
Updated 26 December 2024

Screen stars: The best films of 2024

Screen stars: The best films of 2024

DUBAI: From action-packed escapism to bone-chilling mundanity, here are our picks from this year’s big-screen offerings. 

‘The Zone of Interest’  

Strictly speaking a 2023 film, but it came out too late to make last year’s list (although not too late to earn the Best International Feature Film Oscar this year). Jonathan Glazer’s extraordinary take on the story of the Auschwitz commandant Rudolf Höss, his wife Hedwig and their family and entourage as they make their home next to the concentration camp where unthinkable horrors are perpetrated contains no scenes of those horrors, but their sounds form a continual backdrop to this subtle portrayal of what philosopher Hannah Arendt famously called “the banality of evil.” 

‘Inside Out 2’ 

Pixar’s summer offering was a delight: moving, silly, and profound. Riley, the young girl who — along with her five personified emotions — was the star of 2015’s beloved “Inside Out,” is entering her teenage years, which usher in a host of new emotions (Anxiety, Ennui, Embarrassment and Envy), disturbing the delicate balance achieved by the veterans Joy, Sadness, Anger, Fear and Disgust, who must now recalibrate to try and help Riley deal with adolescence.  

‘Dune: Part Two’ 

The second instalment in Denis Villeneuve’s adaptation of Frank Herbert’s epic sci-fi work follows Paul Atreides (Timothee Chalomet) as he attempts to earn the trust of the native Fremen people of the desert planet Arrakis to persuade them to help him take down House Harkonnen, who were responsible for the massacre of Paul’s own house. Love versus duty, religious extremism, and the morality of violence are all explored, but never in a way that detracts from the entertainment, which includes dazzling battle sequences, the love affair between Chalomet and Zendaya’s fierce Fremen woman Chani, and thrilling sandworm rides.  

‘Deadpool & Wolverine’ 

It has its detractors, and many of the criticisms are deserved, but this Marvel buddy comedy is great entertainment — frenetic, often hilarious, and pushing its 15 certificate to the limits. Ryan Reynolds’ titular foul-mouthed antihero takes his fourth-wall-breaking meta self-awareness to crazy new levels, and his connection with co-star Hugh Jackman as the reticent, always-anger-adjacent Wolverine is a joy. It’s not going to win any major awards, but it’s a huge amount of fun. 

‘Furiosa: A Mad Max Saga’ 

This prequel and spin-off to the excellent “Mad Max: Fury Road” was a relative flop at the box office, but that’s no reflection of its quality: Anya Taylor-Joy is excellent in the lead role, finding an emotional connection to Charlize Theron’s portrayal of Furiosa in “Fury Road,” and Chris Hemsworth holds nothing back in his performance as the evil warlord biker Dementus. As usual, director George Miller delivers astounding action sequences, but the screenplay also has real depth.   

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Zendaya steals the show in Luca Guadagnino’s spicy sporty drama. She plays former tennis prodigy Tashi Duncan now coaching her husband, Art, after injury forced her retirement. Art is struggling with form and fitness, and must face his former best friend (and former competitor for Tashi’s affections), Patrick (Josh O’Connor). The heated chemistry between its three stars makes “Challengers” a lot of fun.  


Play it again: The best video games of 2024

Play it again: The best video games of 2024
Updated 27 December 2024

Play it again: The best video games of 2024

Play it again: The best video games of 2024

‘Metaphor: ReFantazio’ 

With its mix of social division, political wheeler-dealing, tragedy and personality-forming insecurities, there was arguably no more of-the-moment game in 2024 than this Japanese RPG set in a medieval fantasy realm inhabited by an array of tribes, where discrimination runs wild and chaos has set in following the death of the king, the exclusive possessor of Royal Magic.  

‘Like a Dragon: Infinite Wealth’ 

The ninth mainline entry in the “Like a Dragon” RPG series was the best yet. It took the action to Hawaii, where Ichiban Kasuga and Kazuma Kiryu team up to help the former reunite with his mother, who is living with cancer. The revamped combat system was a triumph, resulting in free-flowing fighting that always seemed to offer something unexpected. 

‘Astro Bot’ 

This joyous cute-as-you-like PS5 platformer was both nostalgic and wildly inventive, with callbacks to numerous PlayStation characters from the console’s 30-year history. Easily accessible for even novice gamers, but tricky enough to satisfy the most adept, and filled with personality and humor, “Astro Bot” was a great reminder of why video games deserve to be considered art. 

‘Helldivers 2’ 

Takes co-op chaos to a whole new level of hilarity. Suit up as an elite warrior and gun down alien baddies in missions that demand strategy, teamwork and the occasional lucky grenade toss. The game masterfully mixes intense firefights with biting satire and laugh-out-loud moments. Combined with the right group of gamer friends, you’re guaranteed a blasting good time spreading democracy across the galaxy. 

‘Dragon Age: The Veilguard’ 

Breathes fiery new life into the beloved RPG series. As Rook, you’ll face complex relationships, consequence-driven choices, and probably some dragons — all while wrangling a motley crew of flawed companions. With action-packed combat, stunning visuals, and a story that pulls at your heartstrings, it’s a rollercoaster of feels and fantasy. A triumphant return to form (we can forgive the pacing issues). 

‘Animal Well’ 

Shared Memory’s surreal nonlinear platformer in which you (a blob) must navigate a labyrinth filled with animals, solving puzzles along the way (for a purpose that remains opaque), is one of those games that can begin to seep into your dreams as your mind continues trying to crack it even when you’re sleeping. It’s enchanting, entertaining, tricky and consuming. A magical and surprising treat.