RIYADH: This year’s HORECA exhibition held in Riyadh is underscoring the Kingdom’s growing influence in the global hospitality market.
Held at the Riyadh International Convention and Exhibition Center, the three-day event concludes on Nov. 27 and gathers local and international exhibitors, industry leaders, and visitors to showcase trends, innovations, and business opportunities in the sector.
The event contributes to Ƶ’s Vision 2030 by fostering private-sector growth, promoting tourism, and enhancing the country’s food and beverage industries.
The exhibition features an array of engaging activities, including live cooking demonstrations by celebrity chefs, a barista competition, and workshops for aspiring culinary professionals.
Visitors can sample creative dishes, observe new techniques in food and beverage, and explore sustainable packaging solutions, among other highlights.
Prince Waleed bin Nasser, guest of honor and CEO of Mukatafa Co., highlighted the importance of collaboration between the private and public sectors.
Speaking at a session on public policies impacting the food and beverage sector, he said: “The vision today aspires for the private sector to play a significant role in the development of the economy. The private sector must take the initiative to have a voice. To achieve this, it needs to be organized and united in presenting a single perspective.”
He also emphasized the need for proactive engagement: “We must work as one, united with a common vision, and present this vision in a professional manner backed by facts, ensuring that the decisions made have a positive impact on the sector and the citizens.”
Culinary competitions are among the highlights celebrating creativity and technical skills at HORECA. Mohammed Naif, a participant representing Ƶ’s Hotel and Tourism Management Institute, told Arab News: “The atmosphere was amazing, and the competition was all about passion and enjoyment. There was a panel of judges and organizers who were very supportive — if you made a mistake, they would help you, and if you had an incomplete idea, they would guide you.
“I encourage anyone with a passion for cooking to join, showcase their creativity, and learn while bringing out their best.”
The exhibition also provided a platform for networking, with exhibitors showcasing local innovations as well as international brands. From cutting-edge hospitality tech to Saudi-inspired culinary creations, the event highlighted the Kingdom’s growing reputation as a global hub for the sector.
