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RIYADH: The Saudi Sports For All Federation has signed a memorandum of understanding with the STC Group to promote physical activity, encourage social integration through sports, and support the development of grassroots programs.

The signing ceremony took place last week at the 8th Future Investment Initiative in Riyadh, which was held under the theme “Infinite Horizons: Investing Today, Shaping Tomorrow.”

Shaima Alhusseini, managing director of the SFA, and Maha Alnuhait, general manager of sustainability at the STC Group, inked the agreement, the Saudi Press Agency reported.

The collaboration will focus on establishing sustainability reporting frameworks, key performance indicators, and metrics in alignment with community-driven programs.

The SFA aims to leverage the telecom group’s expertise to achieve their goals and contribute to the objectives of Vision 2030, the SPA reported.

RIYADH: When Francis Ngannou said ��������Ƶ felt like “family” after his historic Professional Fighters League’s “Battle of the Giants” victory over Renan Ferreira in Riyadh recently, it made me feel very proud.

I was proud that one of the greatest fighters in our sport has such love for this country, which is certainly reciprocated. And that the work we are doing to promote MMA across the Kingdom is bearing fruit.

Ngannou is aware of what we as a federation are doing, and he understands how passionate people are for MMA in ��������Ƶ. He wants to play his part in the growth of what we all believe is the sport of our era.

There has been a 21 percent increase in MMA participation this year from last year across ��������Ƶ — which includes not just fighters and athletes of various ages, but also coaches, referees and judges.

This is evidence of an MMA ecosystem in place, which we are constantly trying to expand and enhance.

With six PFL events in 2024, including three pay-per-views, ��������Ƶ is reinforcing its role as a leading destination for major MMA competitions, while increasing awareness and excitement for the sport among our local population.

Since the federation’s inception in 2018, ��������Ƶ’s MMA fighters have won 35 medals — 19 gold, three silver and 13 bronze — in various international competitions. This includes world, Asia and other international championships.

We have three undefeated fighters in the PFL with Malik Basahel (3-0), Mostafa Nada (2-0) and Hattan Al-Saif (2-0). In addition, Abdullah Al-Qahtani has a 4-1 record. Overall, ��������Ƶ fighters now have a 11-1 record in reputable organizations such as the PFL.

There is also the financial aspect of MMA. ��������Ƶ has been highly successful in utilizing the sports industry as a catalyst for economic and social development.

This has connected us with global communities, attracted inward investment, contributed significantly to the nation’s gross domestic product, created jobs, and, essentially, encouraged healthy lifestyles.

We recognize the opportunities that MMA provides and our responsibility as a federation, working with relevant partners such as the Ministry of Sport, to ensure they are fully realized. Securing sponsorships for the programs we have created is but one example of this in action.

The next big international MMA event in ��������Ƶ takes place on Nov. 29 when Riyadh hosts the 2024 PFL finals.

The event will be held outside the US for the first time, with the federation, ministry, and the global PFL organization in charge of its management.

There is a $6-million prize pool, with $1 million awarded to each winner of the six main fights across various weight classes.

For us as ��������Ƶ citizens, however, perhaps the most exciting part is the inaugural Middle East and North Africa PFL finals, where Al-Saif will make history as the first woman from this nation to compete in a global PFL event.

The promotion of MMA among women is an integral part of what we do as a federation. We have organized two championships for women, and now have an increasing number of women fighters, coaches, referees and judges participating.

This means, I can assure everyone, that while Al-Saif is on an exciting journey, she is the first of many to come.

Speaking of which, I am often asked by members of the media if there will ever be a ��������Ƶn Francis Ngannou — an elite, world champion from the Kingdom.

My answer is always the same: there will be. It is only a matter of time, and when it happens, I will be justifiably proud because of all the work we have put into this endeavor.