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‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign
The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities. (SPA)
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Updated 01 March 2024

‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign

‘Best yet to come,’ says AlUla tourism chief on launch of global brand campaign
  • Strategy to include events at 6 major cities highlighting ancient location’s modern appeal

RIYADH: AlUla is only just beginning its journey to becoming a global tourism destination, the region’s tourism chief said on Thursday after the launch of its new global brand campaign.

The “Forever Revitalising” campaign will unfold through events aimed at travel trade and media partners across six major cities: Dubai, London, New York, Paris, Shanghai, and Mumbai, Saudi Press Agency reported.

“In just a few years, AlUla has established itself as a destination on the global traveler’s wish list,” Phillip Jones, chief tourism officer at the Royal Commission for AlUla, said.

He added: “Through this campaign, we can open up the dialogue even further on a global stage, and communicate the full depth of AlUla’s appeal, attributes and ambition. The best is yet to come,” he added.

The campaign includes a two-and-a-half-minute film by French cinematographer Bruno Aveillan.

This film, which can be adapted in length and is available in several languages, showcases the essence of AlUla through its core destination pillars: history and heritage, arts and culture, nature and adventure, and wellness, SPA added.

“Crafting this film was an enriching experience, not only because it allowed me to witness some of the world’s most breathtaking landmarks and locations but also because it offered me a vast canvas to explore the depths of my own creativity — a profound and enduring gift that AlUla bestows upon everyone who walks upon her historic sands and experiences the sheltered embrace of her oasis,” Aveillan said.

Additionally, the campaign features a series of “Brand Pillar” six-second videos that highlight iconic destinations within AlUla, such as Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock.

Other highlights include balloon adventures, luxury accommodation, local arts and crafts, and the lively food and drink scene on offer in AlUla.

Melanie de Souza, executive director of destination marketing at RCU, said: “Forever Revitalising is not only about driving global awareness of a destination that until recently was relatively unknown to most travelers, but also about communicating the breadth and depth of the programs and initiatives designed to create a better future for all those who live, work and visit our ancient oasis.

“We hope that the film and creative assets do justice to a truly unique destination.”

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Ƶ’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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French, Saudi officials meet in Paris to advance AlUla development initiative

French, Saudi officials meet in Paris to advance AlUla development initiative
Updated 12 min 31 sec ago

French, Saudi officials meet in Paris to advance AlUla development initiative

French, Saudi officials meet in Paris to advance AlUla development initiative
  • Focus of discussions was on assessing state of Franco-Saudi partnership and defining future direction for AlUla’s development

PARIS: French and Saudi officials gathered in Paris on Friday at the French foreign ministry for discussions about advancing the AlUla development initiative.

The AlUla Committee, a joint initiative established under an intergovernmental agreement signed in April 2018, is the coordinating body for a range of ambitious projects being carried out by the Kingdom and France.

The projects focus on cultural preservation, tourism enhancement, economic growth, and environmental sustainability in Ƶ’s AlUla region. The committee’s mandate includes overseeing the implementation and monitoring of the comprehensive 2018 accord, aimed at fostering broad-based progress in the area.

The French delegation at the meeting included senior figures from the ministries of European affairs and foreign relations, economy, and culture.

On the Saudi side, high-ranking officials from the culture, foreign, and investment ministries participated, along with representatives such as the president of the French Agency for AlUla Development (AFALULA) and the chairperson of the Royal Commission for AlUla (RCU).

French ministers Jean-Noel Barrot and Rachida Dati met with Prince Badr bin Abdullah bin Farhan, Ƶ’s culture minister, Foreign Minister Prince Faisal bin Farhan and Khaled Al-Faleh, investment minister.

Jean-Yves Le Drian, executive president of AFALULA, and Abeer Al-Akel, acting CEO of the RCU, also took part in the meeting.

The focus of the discussions was on assessing the state of the Franco-Saudi partnership and defining the future direction for AlUla’s development.

Participants reviewed collaborative projects that draw on French expertise, particularly in archaeological research — highlighted by the involvement of 120 French archaeologists and researchers in the region. Other focal points included cultural initiatives such as the Villa Hegra project, as well as advances in hospitality, transport and infrastructure.

Additionally, the meeting addressed the French Heritage Endowment Fund, which was established as part of the 2018 agreement, and reinforced its continued commitment to supporting heritage conservation and cultural initiatives tied to AlUla’s unique historical significance.


Pakistan suspends mobile Internet in Balochistan, citing ‘public safety’ amid rising violence

Pakistan suspends mobile Internet in Balochistan, citing ‘public safety’ amid rising violence
Updated 27 min 44 sec ago

Pakistan suspends mobile Internet in Balochistan, citing ‘public safety’ amid rising violence

Pakistan suspends mobile Internet in Balochistan, citing ‘public safety’ amid rising violence
  • People in Balochistan say mobile Internet has been down for about three days in different areas
  • PTA announcement comes days after a suicide bombing at a crowded railway station in Quetta

QUETTA: The Pakistan Telecommunications Authority (PTA) announced the suspension of mobile Internet services in various parts of the restive southwestern Balochistan province on Friday, saying the decision was taken to “ensure public safety” amid a surge in militant violence over the past several months.
The announcement follows a deadly suicide bombing at a crowded railway station in Quetta, the provincial capital, which killed at least 28 people, including Pakistani soldiers, and injured dozens of others.
The attack was claimed by the Balochistan Liberation Army (BLA), an outlawed separatist group that has targeted Chinese nationals in an effort to undermine the multibillion-dollar Pakistan-China Economic Corridor (CPEC) projects.
The BLA, the largest of several ethnic insurgent groups battling the Pakistani state, alleges that the province’s rich gas and mineral resources are unfairly exploited, a claim the government denies.
“The general public is hereby informed that, under the directives of authorized departments, mobile Internet services have been temporarily suspended in certain areas of Balochistan,” the PTA said in an official statement.
“This measure has been taken to ensure public safety, given the security situation in these areas,” it added.
The PTA statement did not specify the areas where mobile Internet services have been suspended, nor was there any clarification from other departments on whether the government was planning an operation against militants in these regions.
However, mobile Internet has already been down in the province’s Kech, Panjgur, Gwadar, Khuzdar, Loralai, Dukki, Ziarat, Harnai and Zhob districts for the last three days, causing significant hardships for students and the business community in these areas.
“Hundreds of students and businesses have been affected by the mobile Internet suspension,” Abdul Majid Dashti, a lawyer based in Turbat, told Arab News, adding that cellphone Internet had been down for nearly three days in the area.
Sadaqat Baloch, a journalist in Pakistan’s coastal town of Gwadar, which is central to CPEC, said authorities suspended mobile Internet in the area a day after the Quetta railway station bombing.
“People of the Makran region, including Khuzdar, are now deprived of mobile Internet, which has been creating problems for them,” he added.
The provincial government’s spokesperson was unavailable for comment on the recent mobile Internet suspension.
 


Germany’s Scholz urges Putin in phone call to open talks with Ukraine

Germany’s Scholz urges Putin in phone call to open talks with Ukraine
Updated 31 min 14 sec ago

Germany’s Scholz urges Putin in phone call to open talks with Ukraine

Germany’s Scholz urges Putin in phone call to open talks with Ukraine
  • Scholz also demanded the withdrawal of Russian troops from Ukraine and reaffirmed Germany’s continued support for Ukraine
  • “The Chancellor urged Russia to show willingness to enter talks with Ukraine with the aim of achieving a just and lasting peace,” the spokesperson said

BERLIN: German Chancellor Olaf Scholz urged Russian President Vladimir Putin in a rare phone call on Friday to begin talks with Ukraine that would open the way for a “just and lasting peace.”
In a one-hour phone conversation, their first in almost two years, Scholz also demanded the withdrawal of Russian troops from Ukraine and reaffirmed Germany’s continued support for Ukraine, a German government spokesman said.
The call comes as Ukraine faces increasingly difficult conditions on the battlefield amid shortages of arms and personnel while Russian forces make steady advances.
“The Chancellor urged Russia to show willingness to enter talks with Ukraine with the aim of achieving a just and lasting peace,” the spokesperson said in a statement.
“He stressed Germany’s unbroken determination to back Ukraine in its defense against Russian aggression for as long as necessary,” the spokesperson added.
Scholz spoke with Ukraine’s President Volodymyr Zelensky ahead of his call with Putin and would brief the Ukrainian leader on the outcome afterwards, the spokesperson said.
Germany is Ukraine’s largest financial backer and its largest provider of weapons after the United States, whose future support for Kyiv appears uncertain following Donald Trump’s victory in the US presidential election.
Trump has repeatedly criticized the scale of Western financial and military aid to Ukraine and has suggested he can put a swift end to the war, without explaining how.
Scholz and Putin last spoke in December 2022, 10 months after Russia launched its full-scale invasion of Ukraine, plunging relations with the West into their deepest freeze since the Cold War.
Scholz, the most unpopular German chancellor on record, is preparing for a national election on Feb. 23 in which his Social Democrats face stiff competition from left-wing and far-right parties that are critical of Germany’s backing for Ukraine.


French anti-terrorism prosecutor to appeal against Lebanese militant’s release

French anti-terrorism prosecutor to appeal against Lebanese militant’s release
Updated 47 min 58 sec ago

French anti-terrorism prosecutor to appeal against Lebanese militant’s release

French anti-terrorism prosecutor to appeal against Lebanese militant’s release
  • Georges Ibrahim Abdallah, a former head of the Lebanese Armed Revolutionary Brigade, would be released on Dec. 6
  • Requests for Abdallah’s release have been rejected and annulled multiple times

PARIS: The office of France’s anti-terrorism prosecutor said on Friday it would appeal against a French court’s decision to grant the release of a Lebanese militant jailed for attacks on US and Israeli diplomats in France in the early 1980s.
PNAT said Georges Ibrahim Abdallah, a former head of the Lebanese Armed Revolutionary Brigade, would be released on Dec. 6 under the court’s decision on condition that he leave France and not return.
Abdallah was given a life sentence in 1987 for his role in the murders of US diplomat Charles Ray in Paris and Israeli diplomat Yacov Barsimantov in 1982, and in the attempted murder of US Consul General Robert Homme in Strasbourg in 1984.
Representatives for the embassies of the United States and Israel, as well as the Ministry of Justice, did not immediately respond to requests for comment.
Requests for Abdallah’s release have been rejected and annulled multiple times, including in 2003, 2012 and 2014.


COP29 unveils Baku Call initiative to bridge climate finance and peace for vulnerable communities

COP29 unveils Baku Call initiative to bridge climate finance and peace for vulnerable communities
Updated 57 min 52 sec ago

COP29 unveils Baku Call initiative to bridge climate finance and peace for vulnerable communities

COP29 unveils Baku Call initiative to bridge climate finance and peace for vulnerable communities
  • Elshad Iskandarov highlighted the 450 million people who live in regions simultaneously impacted by conflict and climate vulnerability

BAKU: The world’s most vulnerable communities stand at the heart of the newly launched “Baku Call on Climate Action for Peace, Relief, and Recovery,” unveiled on Friday at COP29. 

The initiative addresses the urgent need to tackle the interconnected challenges of climate change, conflict and humanitarian crises. 

Backed by key nations from both the Global North and South — including Egypt, Italy, Germany, Uganda, the UAE and the UK — it introduces the Baku Climate and Peace Action Hub as a platform for driving peace-sensitive climate actions and unlocking vital financial support for affected regions.

Speaking to Arab News, Ambassador Elshad Iskandarov of the COP29 Presidency articulated the stakes clearly, pointing to the 450 million people who live in regions simultaneously impacted by conflict and climate vulnerability. 

“These compounded crises not only strain existing resources but also hinder the effective delivery of climate finance,” he said. 

The Baku Call seeks to address this by providing a centralized mechanism to coordinate efforts across stakeholders — governments, UN agencies, think tanks and peace-building organizations. “The hub will serve as a unified entry point for vulnerable nations, ensuring streamlined access to climate finance and technical support,” he said.

The initiative builds on established frameworks such as COP27’s Climate Responses for Sustaining Peace and COP28’s Declaration on Climate, Relief, Recovery, and Peace, while adding practical innovations. 

Iskandarov highlighted a digital portal in development that will provide a clear overview of existing climate finance mechanisms, application requirements and best practices. 

“Imagine a country facing daily challenges of conflict, development and climate impact. Without proper guidance, navigating six to nine funding channels becomes nearly impossible,” he said. The portal aims to close this gap by strengthening national capacities and offering tools to access and manage climate funding effectively.

A central focus of the initiative lies in developing pilot projects tailored to conflict-affected areas, where conventional funding approaches often fall short. “In regions with strong non-state violent actors, we must ensure that funds reach the communities in need without falling into the wrong hands,” Iskandarov said. 

To achieve this, the hub will facilitate close collaboration with UN agencies and local communities, designing projects that integrate peacebuilding goals and adhere to stringent oversight standards.

Partnerships have been instrumental in shaping the initiative. The ambassador commended the co-lead nations for their shared commitment to inclusivity and cooperation, noting how countries such as the UAE, Egypt and the UK brought their experiences as prior COP hosts to strengthen the effort.

“This is not about initiative nationalism,” he said. “We’ve drawn lessons from the pandemic, where global unity was key, and applied them to forge a collaborative approach to the climate and peace nexus.”

The Baku Call also seeks to shift the broader narrative around climate and peace. Iskandarov expressed a long-term vision where this intersection is no longer synonymous with crisis and destruction but instead embodies hope and development. “Our ultimate goal is to create a future where the nexus of climate and peace signifies resilience and harmony, not despair,” he said.