RIYADH: Tunisian tennis player Ons Jabeur has signed a sponsorship deal with Saudi female fitness brand Kayanee, it was announced on Monday.
Kayanee champions movement and well-being for women throughout the region, and said in a statement that partnering with Jabeur and her “inspirational journey and steadfast belief in the power of determination” made for a perfect match.
“I am thrilled to be part of Kayanee, a brand breaking new ground for women in Ƶ and the region,” Jabeur said.
“Just as I’ve strived to push boundaries in my tennis career, Kayanee is breaking barriers in the realm of female fitness. Together, we share a commitment in promoting a healthy, active lifestyle.”
Kayanee’s chairwoman, Princess Reema bint Bandar, echoed the sentiment.
“Ons is not only a phenomenal athlete but also a symbol of resilience and determination — we are honored to have her as our global athletic ambassador,” she said.
“This collaboration is not just about fitness; it’s about inspiring young women to pursue their dreams and seek their own place on an international playing field,” she added.
The Kayanee statement said the partnership symbolized a “joint commitment to fostering positive change in the region,” and would inspire women to “venture beyond their comfort zones, embrace their uniqueness, and seize control of their narratives.”
