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Ƶ unveils Expo 2025 Osaka pavilion design and logo

Ƶ unveils Expo 2025 Osaka pavilion design and logo
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The pavilion aims to reflect the story of Ƶ from antiquity to the present and into the future. (SPA)
Ƶ unveils Expo 2025 Osaka pavilion design and logo
2 / 2
The pavilion aims to reflect the story of Ƶ from antiquity to the present and into the future. (SPA)
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Updated 19 November 2023

Ƶ unveils Expo 2025 Osaka pavilion design and logo

Ƶ unveils Expo 2025 Osaka pavilion design and logo
  • Pavilion aims to reflect story of Ƶ from antiquity to the present and into the future, Kingdom’s culture minister tells gala dinner

OSAKA: Ƶ hosted a Cultural Gala dinner at Osaka's River Dojima Forum, held under the patronage of Prince Bader bin Abdullah bin Farhan Al Saud, Minister of Culture, unveiling its pavilion design and logo for Expo 2025 Osaka.

“It's a great pleasure to be here in Japan and particularly to be here in Osaka, one of the great cities of the Far East,” Hamed Fayez, Vice Minister of the Ministry of Culture said. “Ƶ is excited to participate in Expo 2025 Osaka because we recognize that as a nation to which again and again the world looks for inspiration and leadership, Japan is and will be the perfect host.”

The pavilion aims to reflect the story of Ƶ from antiquity to the present and into the future. Prince Badr highlighted the Kingdom’s promotion of culture and the arts, which has seen the establishment of numerous museums and art galleries in recent years, as well as its energy and environmental plans.




The pavilion highlights the wonders of Ƶ, is environmentally friendly, and blends tradition with modernity. (SPA)

Sumayah Al-Solaiman, CEO of the Architecture and Design Commission, spoke on the symbolic representation of the building and its concept, which encompasses the different aspects of the Kingdom’s historical traditions and culture. The pavilion highlights the wonders of Ƶ, is environmentally friendly, and blends tradition with modernity.

Al-Solaiman said that the aim of the design is “to create a journey of discovery that’s ultimately about cultural exchange and sharing knowledge between visitors from all around the world and the people of Ƶ.”

She added: “The pavilion’s design highlights the many harmonies and shared attributes between the cultures of Ƶ and Japan, and the idea is to establish impactful, meaningful connections by unifying the people of both nations.

“The pavilion will enable a journey of exploration that will transport you to Ƶ’s towns and villages, with a central courtyard that embodies a sense of calm during the day and provides excitement and entertainment during the evening to create a building that is authentic not just to Ƶ, but also to its context in Osaka, a pavilion that is ultimately a celebration of human experiences.”

Al-Solaiman said that the pavilion will be composed of different blocks where the inside and the outside mix, like the typical courtyard of Saudi homes. Evening, concerts and attractions will bring the courtyard to life. In keeping with the aim of being environmentally friendly, there will be solar panels on the roofs of each block, so the pavilion will emit very little carbon dioxide.

Othman Almazyad, the commissioner-general of Ƶ’s Osaka pavilion, who studied in Japan, commented on Japanese hospitality and respect for traditions.

Guests at the dinner, which was prepared by Saudi chefs, were greeted by a curated photo exhibition of Ƶ and were shown a video titled “Kingdom on the Rise,” before a 3D model of the Saudi pavilion was unveiled accompanied by a multimedia presentation. The event also included live Arabic calligraphy, a Samri performance, and the serving of dates and coffee.

Between the speeches, Saudi musicians performed music from Ƶ, accompanied by two groups of dancers.




 The event included live Arabic calligraphy, a Samri performance, and the serving of dates and coffee. (ANJ)

The Kingdom’s participation at Expo 2025 Osaka builds on the long-lasting relationship between Japan and Ƶ, and the cultural gala celebrated increased investment, tourism and cultural exchange between the two countries.

Vice Minister of Culture and Chairman of the Executive Committee for Ƶ at Expo 2025 Osaka Hamed bin Mohammed Fayez said: “With diplomatic relations between Ƶ and Japan first officially established in 1955, and the launch of Expo 2025 Osaka marking 70 years of official relations, the two nations share deep cultural traditions. Our heritage is both rooted in hospitality, generosity, a sense of community and a deep respect for others. As Ƶ progresses ahead with Vision 2030, fostering economic diversification and cultural exchange, we look forward to celebrating our shared values at Expo 2025 Osaka.”

The event revealed the pavilion’s design curated by leading architects Foster + Partners, signifying a celebration of the Saudi and Japanese relationship through heritage and architecture. The sustainable design pays tribute to Ƶ’s natural environment, blending the shapes of the desert with modern architectural elements, symbolizing a connection between historical legacy and future advancements.

With a strong emphasis on environmental responsibility, the design incorporates features to lower carbon emissions, uses energy-efficient lighting, implements rainwater harvesting, and is equipped with solar panels to produce clean energy.

The identity of Ƶ at Expo 2025 Osaka was revealed through an innovative logo that blends the word “Saudi” in the aesthetic of Japanese script within the Kingdom’s map, depicted through Arabic calligraphy in a style reminiscent of Japanese penmanship. The unveiling of the logo complemented the architectural design of the pavilion.

With SPA