Bandar Al-Mashhadi is CEO of the Media Rating Co., a privately owned company that provides content consumption data measurement services to the media industry in ¶¶Òõ¶ÌÊÓƵ. It is the Kingdom’s only licensed provider for data on viewership and is authorized by the General Authority of Media Regulation. Ìý
The company aims to provide reliable insights into viewership and consumption patterns by ensuring its measurement methodologies align with the ever-changing requirements of media owners, agencies, and advertisers.
Under Al-Mashhadi’s leadership, the company provides precise information regarding media consumption across various platforms, including television and the internet, and aims to venture into emerging domains like gaming and podcasting as part of its expansion strategy.
Al-Mashhadi’s commitment to transparency, accuracy, and reliability forms the bedrock of the company’s operational philosophy, instilling confidence among stakeholders and propelling the company toward long-term, sustainable success in the industry. Ìý
He has over 20 years of experience in engineering, media, and project management, having worked in various positions in the media and telecommunications industries.
Al-Mashhadi was vice president and general manager of the Middle East and North Africa region at WWE, managing director at OSN, and advisor to the minister of media.
He received a bachelor’s degree in mechanical engineering in aerospace from King Fahd University of Petroleum and Minerals and later attended Harvard Business School’s Senior Executive Leadership Program in the Middle East.
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