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RIYADH: Engineering operations involved in the design of electric vehicles in ¶¶Òõ¶ÌÊÓƵ will receive a boost thanks to a specialized software that will collect, analyze and visualize data. 

Ceer, the Kingdom’s first EV brand, has announced a partnership with American firm Siemens Digital Industries Software to propel EV manufacturing in the country, the Saudi Press Agency reported.  

This collaboration falls in line with the company’s commitment to partner with the appropriate technological firm and implement suitable digital solutions throughout every stage of vehicle design, manufacturing, sales and service, according to James DeLuca, the CEO of Ceer. 

Under the partnership, Siemens will empower Ceer by providing its specialized Xcelerator software. It will facilitate seamless integration from development to manufacturing, real-world feedback, and back to design, bolstering the automotive industry’s reliance on digital solutions. 

In June, the Ministry of Industry and Mineral Resources revealed that ¶¶Òõ¶ÌÊÓƵ’s manufacturing endeavors have begun paying off, with the Kingdom’s first EV brand Ceer expected to contribute SR30 billion ($7.9 billion) to its gross domestic product by 2034. 

At that time, the ministry granted Ceer an industrial license to establish an EV manufacturing facility spanning over 1 million sq. meters in King Abdullah Economic City’s Industrial Valley. 

The venture, initiated in November 2022, is a joint effort between the Public Investment Fund and Taiwanese electronics contract manufacturer Foxconn. Ceer aligns its objectives with ¶¶Òõ¶ÌÊÓƵ’s ambitions for economic diversification and carbon emission reduction, supporting environmental preservation and sustainable development. 

To compete on a global scale, Ceer is investing heavily in research and development to produce EVs. The Saudi government, in turn, is providing incentives and regulations to foster industry growth, Joseph Salem, partner, travel and transport practice at Arthur D. Little Middle East, told Arab News in an interview in April.  

The Kingdom aims to produce around 300,000 cars by 2030, securing 50 percent of car sales in Gulf Cooperation Council countries by 2025.