RIYADH: Fashion has taken center stage at the Kingdom’s annual international horse race, the Saudi Cup.
From one-of-a-kind pieces tailor-made for celebrities and influencers to eye-catching eccentric ensembles, guests are dressed to the nines.
And the accompanying Saudi 100 Brands exhibition, organized by the Fashion Commission in Ƶ, offers visitors the chance to check out the latest in Saudi fashion.
Maghareeb by Saudi Brand KAF by KAF adopts an abstract approach to transforming the folk art of Al-Qat Al-Asiri into modern fashion. In this piece, triangular shapes become the main storyteller, linked together without thread and needle to create a floor-length gown. (AN photo by Huda Bashatah)
Saudi 100 Brands is a traveling exhibition of a curated selection of work by 100 clothing and accessory designers whose pieces reflect Saudi heritage and culture.
Maghareeb by Saudi Brand KAF by KAF, for example, adopts an abstract approach to the folk art of Al-Qat Al-Asiri, translating it into modern fashion. In this piece, triangular shapes become the main storyteller, linked together to create a floor-length gown.
Nawara, by Skytten Couture, looks to the bright future of Ƶ as its main source of inspiration. The design features an embroidered skyline of landmarks including the Kingdom Tower and Faisaliah Tower along its hem.
As per Saudi Cup custom to represent culture and heritage, whether local or global, many of the designers choose to showcase their own background. (AN photo by Huda Bashatah)
Ghayda Majdaly’s Revive, meanwhile, radiates the essence of the Queen of Hearts — the iconic character from “Alice in Wonderland.” The avant-garde dress revives a love story encapsulated in the Nabateean temple Qasr Al-Bint, in AlUla’s Madain Saleh.
Of course, no ensemble is complete without the right accessories.
HIGHLIGHTS
• Maghareeb by Saudi Brand KAF by KAF, for example, adopts an abstract approach to the folk artofAl-QatAl-Asiri,translating it into modern fashion. In this piece, triangular shapes become the main storyteller, linked together to create a floor-length gown.
• Nawara, by Skytten Couture, looks to the bright future of Ƶ as its main source of inspiration. The design features an embroidered skyline of landmarks including the Kingdom Tower and Faisaliah Tower along its hem.
Meral Jewelry quite literally flips traditional men’s headwear, the Magsab, on its head, creating a unique luxury neck piece, while designer Sarah Faisal makes a traditional Sadu pattern the focal point of her Sadu Melange handbag, using shades of purple to add a modern twist.
Meral jewelry quite literally flips the idea of the Magsab (traditional men's headwear) on its head, creating a unique luxury neck piece. (AN photo by Huda Bashatah)
The exhibition is part of a wider program that mentors the designers and provides them with opportunities for them to showcase their work internationaly. Throughout the one-year program, the designers receive advice from fashion experts around the world through one-to-one mentorship and workshops on topics including design, innovation, marketing and sales strategies.
Other brands on show at the Saudi Cup include Mona Alshebil, Adnan Akbar, Heba Al-Qurashi, Amarah, Foz Couture, Anno Boutique, Jim Jewelry, Atelier Hekayat, NA Designs, RMRM, Sajas, Yasmeen Marzouq, and Yousra Jewelry.
