DUBAI: TikTok held a year-end party to celebrate its community of creators at an event that merged the real and virtual worlds.
Dubbed the “#ForYouParty,” the event saw guests undertake an immersive journey through the platform’s most popular trends and communities.
As guests entered the event space, they were given the viral ASMR cracking clay ball with a color hidden inside that determined their route through the interactive displays and activations.
These included the Bookster’s Nook with recommended reads from #BookTok; Open Mic Mini Stage for performers and comedians; and Viral Eats from #FoodTok posts.
The event also featured musical performances by Talia Lahoud, Yassmina, Abdullah Mohammad Al Shamsi, Aly Louka, Llunr, and Lamis Kan. TikTok creator AlMuhareb also performed.
An awards section was part of the event and included such categories as Creator of the Year, Breakthrough Creator of the Year, and Comedy Creator of the Year.
Tarek Abdalla, regional general manager at TikTok Middle East, Turkiye, Africa, Pakistan and South Asia, said: “We are filled with pride as we celebrate our community, who have been a driving force behind some of the exciting trends of 2022.
“From sharing innovative ideas to turning their passions into successful careers, the members of our community have shown incredible resilience and creativity.”
