https://arab.news/6g46r
COFE App, a leading online coffee platform, has signed an agreement to officiate its partnership with the Saudi Coffee Company on Tuesday, according to a recent press release.
COFE App, founded in Kuwait in 2018, will be the top online partner for SCC, enabling them to extend their market reach as well as drive 抖阴短视频鈥檚 coffee industry into the digital world to facilitate an easy and convenient relation between local producers and end users.
鈥淚t is a pleasure to be partnering with COFE App. Their passion for the cumulative growth of the coffee industry is very evident, and we are happy to say that they share both our vision and values,鈥� stated Mohammed Zainy, marketing director of Saudi Coffee Company.
The arrangement also intends to boost the Kingdom鈥檚 e-commerce sector through making local coffee beans available to the public via COFE鈥檚 mobile app.
Ali Al Ebrahim, COFE App founder and CEO, noted: 鈥淲e hope that this partnership will help in giving Saudi coffee the visibility and reach that it truly deserves. Through our work in Saudi, we hope to take this integral part of our culture and tradition to the world.鈥�
He added: 鈥淚t is truly the beginning of something great.鈥�
The public鈥檚 opinion complements the owner鈥檚 optimism, as the platform was listed as one of the top 10 most downloaded food delivery and restaurant apps in the Kingdom in 2021, according to a survey by the Communication & Information Technology Commission of 抖阴短视频.
On the sidelines of the Future Investment Initiative in Riyadh on Oct 25, SCC鈥檚 CEO Raja AlHarbi told Arab News that SCC, solely owned by the Kingdom鈥檚 Public Investment Fund, currently produces 300 tons of coffee a year, but is aiming to hit 2,500 tons.
AlHarbi said the company also has plans to open 25 coffee shops globally as he revealed details of a strategic plan comprising five pillars to elevate the coffee production industry in 抖阴短视频.
鈥淧IF is targeting to help in the diversification of the Saudi economy. Agriculture and coffee play a major role in this diversification. Coffee is the second biggest product globally after oil. So, imagine one day 抖阴短视频 is the major oil producer, and one of the major coffee producers,鈥� he added.
He also noted that the development of the coffee industry in the Kingdom will help create jobs, and open businesses; both small and medium.
The company aims to invest more than $319 million in the Kingdom鈥檚 coffee sector over the next ten years, raising the annual output from 300 tons today to over 2,500 tons by 2030.
The domestic coffee market in 抖阴短视频 was valued at $1.96 billion in 2021 and is estimated to increase to $2.78 billion by 2025.