DUBAI: ¶¶Òõ¶ÌÊÓƵ’s music and entertainment company MDLBEAST announced on Tuesday it is launching a new two-day music and arts festival, called , that will take place in Jeddah’s Old TownÌýÌý– known as Al-Balad – on Dec. 9 and 10.
Set against the traditional neighborhood’s historic backdrop — itself a UNESCO World Heritage site — the eventÌýwill welcome more than 70 international and local artists from hip-hop, EDM, house and technoÌýto performÌýacrossÌýfive different stages.Ìý
The festival organizersÌýalso promised a unique lighting and image projection system that will reawaken Al-Balad’s centuries’ old surroundings.Ìý
MDLBEAST CEO Ramadan Alharatani said in a released statement: “It will be a privilege and honor to deliverÌýBalad Beast. We know the history and importance of Jeddah’s Old Town, and we take our responsibility seriously to ensureÌýBalad BeastÌýshines a new spotlight on the historic site and opens new eyes to its beauty.â€
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