LONDON: The King Salman Center for Disability Research and Saudi Research & Media Group announced on Thursday the launch of cutting-edge haptic technology that allows people with hearing disabilities to experience the Kingdom’s national anthem.
The two companies have teamed up to design a wearable “hearing flag” that enables people to “feel” the song as part of a campaign celebrating Ƶ’s 92nd National Day.
The flag features multi-force sensors woven into the fabric of a Ƶn flag, to create an immersive experience that brings music to life in a way that can be felt physically on the body.
“Using the ‘hearing flag,’ people can immerse themselves in sound through real-time touch haptics which recreate the sensation of sound on the body,” said the two companies in a statement.
King Salman Center for Disability Research tweeted from its official account: “Have you heard of a sound that gives life? Have you heard of a flag that sings to the nation?”
The campaign, which is a partnership between the for-profit and nonprofit sectors, highlights how Saudi National Day “symbolizes the spirit of cooperation and empowerment of all members of society.”
To promote the initiative, King Salman Center for Disability Research and SRMG also launched an emotional campaign film across social media platforms depicting people’s first encounters with the flag and their own national anthem.
The flag, born out an idea by SRMG, was produced by London-based wearable technology brand CuteCircuit, which pioneers smart textile and interactive fashion.
