RIYADH: Food company Americana Restaurants has entered a franchise agreement with Peet’s Coffee to bring the brand to the Gulf Cooperation Council markets for the first time.
The collaboration, with the US unit of JDE Peet’s, is built to cater to rising demand for coffee experiences across Americana Restaurants’ regional markets, according to a statement.
Americana Restaurants will launch Peet’s first Middle East store in the UAE by the fourth quarter of 2022.
“This addition to our coffee offering is in line with our strategic vision of capturing market share in a rapidly growing segment within the region, as we continue to grow our store footprint and diversify our F&B offering,” Amarpal Sandhu, CEO of Americana Restaurants, said.
Introducing premium coffee to North America since 1966, Peet’s has over 370 bar locations across the US and China.
