LONDON: A group of 100 Saudi fashion designers will this month descend on US fashion capital New York City to showcase their creations in a fortnight-long exhibition.
The Saudi 100 Brands project, which brings together 100 clothing and accessory designers from throughout the Kingdom, will see the artists creating a piece that best reflects the country’s heritage and culture, according to the Saudi Fashion Commission.
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The group traveling to the Big Apple to showcase their designs were picked from a field of 1,500 artists.
The exhibition will be split into eight categories of ready-to-wear, modest, concept, premiere, demi-couture, bridal, handbags, and jewelry and forms part of a more extensive, year-long program aimed at mentoring Saudi designers and providing them with opportunities for displaying their work.
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Throughout the year, the chosen designers receive advice from fashion experts from around the globe with one-on-one mentorship and informative workshops on topics such as design, innovation, marketing, and sales strategy.
The exhibition will take place from July 26 until Aug. 7 in New York’s Flatiron district.
