https://arab.news/grmfe
Leading franchise retailer Fawaz Abdulaziz Alhokair Co. has announced the opening of the first Flying Tiger Copenhagen store in Riyadh.
The launch of the global retail brand is a key milestone in Alhokair’s strategy to enhance customer experience by introducing international brands to the ever-growing Saudi market.
Marwan Moukarzel, chief executive at Alhokair, said: “We are committed to partnering with brands that share our vision and ambition to introduce personalized customer experiences and diversified offerings. As part of our commitment to cement our position as the leading lifestyle retailer, we are meeting a pertinent need for uniquely driven concept stores in the Saudi market. We look forward to welcoming our customers to the stores, where we invite them to immerse themselves in the experience our new stores have to offer.”
Hani Nehme, general manager of e-commerce and multimedia at Alhokair, said: “We are thrilled to welcome Flying Tiger Copenhagen to the Kingdom. Their creative and sustainable offering through their unique concept store is an exciting addition to Alhokair’s fast-evolving portfolio. A firm favorite globally, the arrival of the inaugural store in Al-Nakheel Mall, Riyadh this month is a testament to Alhokair’s dedication to introducing coveted concepts to the people of the Kingdom, enriching the local shopping experience with handpicked international offerings.”
Flying Tiger Copenhagen has a strong focus on uniqueness, product relevance and sustainability. Good and affordable design combined with a unique shopping experience is at the very core of the business. Moreover, Flying Tiger Copenhagen remains committed to respecting ethical, environmental, and social standards across its entire value chain.
Martin Jermiin, CEO at Flying Tiger Copenhagen, added: “We are very pleased to have partnered up with Alhokair on this important market entry. We are excited to bring Saudi customers to our unique concept and fun shopping experience, and have a strong belief that our offering and products fit the Saudi consumers well.”
The launch, on Feb. 24, marks the mobilization of ambitious plans by Alhokair to introduce 45 stores in five years, starting with the Flying Tiger Copenhagen brick-and-mortar store. Alhokair will introduce their next Flying Tiger Copenhagen stores in Riyadh Gallery, followed by Mall of Dhahran and Al-Nakheel Mall Dammam.
The brand is widely recognized for its award-winning design and unique range of products from party-decorations, kitchen equipment, gifts for colleagues to toys for the kids. Since the first store opened in Copenhagen in 1988 under the name “Zebra,” Flying Tiger Copenhagen has now grown to 900 stories across 31 countries, employing more than 4,100 staff members.