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- Move comes after the social media platform came under scrutiny
DUBAI: Instagram has announced new additions to its safety features for teens, which will be rolled out next year.
The move comes after the social media platform came under scrutiny following research that was revealed by Facebook whistleblower Frances Haugen on how the platform affects teens.
The leaked research documents showed that 32 percent of teen girls said that when they felt bad about their bodies, Instagram made them feel worse; 13.5 percent of teen girls said Instagram makes thoughts of suicide worse and 17 percent of teen girls said Instagram makes eating disorders worse.
Adam Mosseri, head of Instagram, wrote in a blog post: “Every day I see the positive impact that Instagram has for young people everywhere. I’m proud that our platform is a place where teens can spend time with the people they care about, explore their interests, and explore who they are.
“I want to make sure that it stays that way, which means above all keeping them safe on Instagram.”
The new features seek to implement tighter controls on what is recommended to teens, barring people from tagging or mentioning teens who don’t follow them, nudging teens towards different topics if they’ve been dwelling on one topic for a long time, and tightening controls on search, explore, hashtags and suggested accounts recommendations. Teens will also be able to bulk delete content they have posted.
The new features aim to help parents to be more involved in their teens’ Instagram experience, starting March 2022, Mosseri said. Instagram has created an educational hub for parents and guardians, which will include additional resources, such as product tutorials and tips from experts, to help them discuss social media use with their teens.
In addition, Instagram is piloting a tool that will give teens the option to notify their parents if they report someone, thereby providing their parents the opportunity to talk about it with them.
Mosseri announced the launch of “Take a Break,” a new feature for teens, in US, UK, Ireland, Canada, New Zealand and Australia. It is not being launched in the Middle East currently but will be introduced later as part of a phased rollout.
If someone has been scrolling for a certain amount of time, Instagram will ask them to “take a break” from the platform and suggest that they set reminders to take more breaks in the future. Instagram said early test results seem to be promising with 90 percent of teens keeping the reminders on once they set them.
“As always, I’m grateful to the experts and researchers who lend us their expertise in critical areas like child development, teen mental health and online safety, and I continue to welcome productive collaboration with lawmakers and policymakers on our shared goal of creating an online world that both benefits and protects many generations to come,” Mosseri said.