抖阴短视频

ISLAMABAD: Jordan has tapped into Pakistan鈥檚 growing educational technology sector with a recent acquisition of e-learning company Edmatrix, the Pakistani firm confirmed on Thursday, as more EdTech collaborations are expected to come to the local market. 

The Jordanian online education platform, Abwaab, began its operations in 2019 and has since expanded into Egypt, Iraq and 抖阴短视频. It becomes the second Middle Eastern company to penetrate the Pakistani EdTech sector, after 抖阴短视频鈥檚 Noon Academy entered the local market in September.

As the companies announced their partnership earlier this week, Edmatrix co-founder and chief executive officer Raja Ahmed told Arab News his company will now be a subsidiary of Abwaab but its management and goal to transform Pakistan鈥檚 education sector remain the same.

Edmatrix has been digitizing secondary school curriculum from grade 9 to 12 for local boards and also Cambridge curriculum of O and A levels.

鈥淲e started Edmatrix last year in Lahore after the pandemic began. Our ambition was to transform Pakistan鈥檚 education sector,鈥� he said. 鈥淏y partnering with Abwaab, we will not only be able to accelerate our pace but also create a greater impact by helping millions of students across the region.鈥�

Abwaab co-founder and chief executive Sabri Hakim says he is also looking forward to making a positive impact: 鈥淲e can鈥檛 wait to make use of the exceptional talent pool in Pakistan as well as the potential of impact Abwaab can create there.鈥�

Pakistan鈥檚 EdTech sector is seen as having tremendous potential.

The Saudi company which was the first Middle Eastern investor into the market, Noon Academy, told Arab News 1.5 million students had registered with its online platform in less than a year.

鈥淪tudents have been using our app across Pakistan,鈥� Noor Academy human resources head Ali Nawaz said.

He added that several Pakistani start-ups were working in the EdTech sector, but their outreach was limited due to resource constraints and Abwaab鈥檚 arrival is a welcome development.

Nadeem Nasir, a spokesperson for Ignite, a national technology fund that supports the establishment of start-ups in Pakistan said such partnerships can also open opportunities for Pakistani start-ups in the Middle East and more EdTech collaborations are expected due to the changing environment of the educational sector.

鈥淪uch collaborations should increase, especially after the coronavirus pandemic,鈥� he told Arab News.

鈥淭he requirements of local education sector are changing and there is more scope for online teaching platforms.鈥�