https://arab.news/8jdak
- Floranow describes itself as the MENA region鈥檚 first online B2B flower marketplace
DUBAI: Floranow, a Dubai-based B2B floral marketplace said it acquired the distribution business of 抖阴短视频鈥檚 Astra Farms
Floranow describes itself as the MENA region鈥檚 first online B2B flower marketplace, connecting global producers of flowers and plants to regional and international buyers, including florists, hotels, event planners and supermarkets.
Astra Farm is the Middle East鈥檚 largest producer of cut flowers and runs an extensive distribution network across the Kingdom.
鈥淚t will enable us to help the Saudi floriculture sector innovate and thrive via the use of amazing technology and world-class, cool-chain logistics,鈥� said Charif Mzayek, Floranow鈥檚 founder and CEO.
The company said the deal will disrupt the Kingdom鈥檚 floral industry by introducing innovative technology to an otherwise traditional sector.
The value of the acquisition was not disclosed.