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DUBAI: Dubai asset management firm Shuaa Capital has appointed a chief digital officer in preparation for the launch of a new digital wealth platform.
Ex-Visa and Google executive Hadi Raad will lead the company’s digital transformation, developing its fintech to utilize artificial intelligence and machine learning.
Drawing from a study by Knight Frank, the Dubai-based company said it wants to target the millennial investor segment which is perceived to be under-served.
“Our intention to launch a new digital wealth platform is in line with our increasing focus on technology, which, as we have previously indicated, will be one of Shuaa’s top priorities going forward,” Group CEO Jassim Alseddiqi said.
The new chief digital officer will drive the company’s product innovation and development, as well as create fintech partnerships.