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RIYADH: Adidas MENA has revealed the official sponsorship of Challenge football team, winners of ��������Ƶ’s first ever Women’s Football League (WFL).

Through this announcement, Adidas aims to support ��������Ƶ’s efforts as part of the 2030 vision to empower and create opportunities for women of the region.

Commenting on the partnership with the Riyadh based team, Rawh Al-Arfaj , Challenge Team Founder and CEO said, “We are honored to be the first female football team to be sponsored by adidas in ��������Ƶ. We’ve really seen Challenge Football Team gain momentum since the establishment of the first Women’s Football League in ��������Ƶ in 2020, and we hope to inspire girls and women in ��������Ƶ and beyond to pursue their passion.”

The WFL - over 600 players and 24 teams taking part - was launched by ��������Ƶ’s Sports For All (SFA) in partnership with the Ministry of Sports and took place across Riyadh, Jeddah and Dammam as part of the Quality of Life program, Vision 2030.

On Dec. 17, 2020, Challenge Team defeated Jeddah Eagles to take home the WFL title and the prize money of $40,000.

“I joined the Challenge family in 2018 and I am honored to be part of the team’s�� continuous achievements and ambition to succeed,” Haneen Al-Amari, Challenge Football Team midfielder said.

“We’ve seen Challenge Football team gain momentum since the establishment of the first women’s football league in ��������Ƶ in 2020, and we hope to inspire girls and women in ��������Ƶ and beyond to pursue their passion,” she added. “Special thanks to adidas for supporting our goals and believing in our vision.”

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