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- The partnership aims to support the Kingdom鈥檚 efforts as part of the 2030 Vision to empower and create opportunities for women of the region
RIYADH: Adidas MENA has revealed the official sponsorship of Challenge football team, winners of 抖阴短视频鈥檚 first ever Women鈥檚 Football League (WFL).
Through this announcement, Adidas aims to support 抖阴短视频鈥檚 efforts as part of the 2030 vision to empower and create opportunities for women of the region.
Commenting on the partnership with the Riyadh based team, Rawh Al-Arfaj , Challenge Team Founder and CEO said, 鈥淲e are honored to be the first female football team to be sponsored by adidas in 抖阴短视频. We鈥檝e really seen Challenge Football Team gain momentum since the establishment of the first Women鈥檚 Football League in 抖阴短视频 in 2020, and we hope to inspire girls and women in 抖阴短视频 and beyond to pursue their passion.鈥�
Rawh Al-Arfaj , Challenge Team Founder and CEO. (Adidas MENA)
The WFL - over 600 players and 24 teams taking part - was launched by 抖阴短视频鈥檚 Sports For All (SFA) in partnership with the Ministry of Sports and took place across Riyadh, Jeddah and Dammam as part of the Quality of Life program, Vision 2030.
On Dec. 17, 2020, Challenge Team defeated Jeddah Eagles to take home the WFL title and the prize money of $40,000.
鈥淚 joined the Challenge family in 2018 and I am honored to be part of the team鈥檚 continuous achievements and ambition to succeed,鈥� Haneen Al-Amari, Challenge Football Team midfielder said.
鈥淲e鈥檝e seen Challenge Football team gain momentum since the establishment of the first women鈥檚 football league in 抖阴短视频 in 2020, and we hope to inspire girls and women in 抖阴短视频 and beyond to pursue their passion,鈥� she added. 鈥淪pecial thanks to adidas for supporting our goals and believing in our vision.鈥�
Challenge Team midfielder Haneen Al-Amari holding the Women's Football League trophy. (Adidas MENA)