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DUBAI: Regional travel services company Seera Group has partnered with Klook to help international tour operators promote tourism in the Kingdom.
Under the deal, the pair will create a one-stop digital platform with relevant travel content and inventory management solutions for tourism providers in the Kingdom.
These providers will be able to connect with global marketplaces and international tour distributors to promote Saudi tourism.
The platform will feature tours and activities operated by Discover Saudi, Seera’s destination management company.
“For our partners across the Saudi tourism ecosystem, finding smart ways to connect with travelers enhances their ability to offer unique Arabian experiences to everyone eager to explore the destination,” Fahd Hamidaddin, chief executive of the Saudi Tourism Authority, said in a statement.
The deal, announced at the Arabian Travel Market in Dubai, combines Seera’s local knowledge of the tourism sector and Klook’s technological capacity.
It comes as the Kingdom plans to increase inbound tourism in line with its ambitious Vision 2030.