DUBAI: Extreme E, the off-road electric race championship, has confirmed MBC Action will televise all five of the series’ X Prix across the Middle East and North Africa (MENA) region.
Extreme E is an international off-road racing series that uses electric SUVs to race in different parts of the world.
In the MENA region, Extreme E’s inaugural race will be held in AlUla, in Ƶ. People from all 23 Arabic-speaking countries in the MENA region will be able to tune in to the race, which will be aired in English, Arabic, and Farsi. Additional content such as highlights and reviews will be available on both MBC Action’s TV channel and its digital platforms.
“With our series making its debut in Ƶ in just a matter of weeks, we are delighted to announce our broadcast agreement with MBC Group today,” said Ali Russell, Chief Marketing Officer at Extreme E.
“I am confident that Extreme E’s incredible menu of motorsport firsts, including a thrilling fully electric format, male and female driver pairings and the environmental stories behind the series, will delight MBC’s discerning and wide-spread audience and we can’t wait to bring the action to them in April.”
MBC Action is a free-to-air channel that launched in 2007. It targets the region’s young adventure enthusiasts, delivering sports news, action movies, dramas, and thrillers.
“With a few weeks to go until the Desert X Prix takes place in stunning AlUla, our partnership with Extreme E couldn’t have come at a better time,” added Ashraf Younis, Director of MBC Action.
“We cannot wait to showcase the events of this off-road racing series in the world’s largest continuous sand desert to audiences across Ƶ and the rest of the MENA region.”
Nine teams are confirmed to compete in Extreme E’s opening round at AlUla. Keeping in line with Extreme E’s mission to “race without a trace,” the event will not be open to spectators. Instead, audiences can follow the races through the live TV broadcast and social media.
