https://arab.news/v3fc3
- SABIC has now entered the list of top 500 global brands
LONDON: Saudi petrochemical giant SABIC has received a boost to its brand value after a new survey saw it jump 9.3 percent to $4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance.
鈥淭his reflects the growing positive perception of SABIC,鈥� Brand Finance said in a statement.
SABIC has now entered the list of top 500 global brands.
鈥淭he strength of our global brand demonstrates our collaborative approach to business and our commitment to maintaining long-term relationships based on trust,鈥� said SABIC CEO Yousef Al-Benyan.
Last year the petrochemicals company launched its first-ever global brand advertising campaign to raise the company鈥檚 awareness, understanding, and engagement with global influencers.
Brand Finance utilizes a bespoke methodology to determine a company鈥檚 brand value. Factors considered include stakeholder familiarity, satisfaction, and forecasted business performance.