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JEDDAH: The Royal Commission for AlUla (RCU) has announced a partnership with renowned hotel and resort brand Aman.

The rebirth of AlUla

Hegra, ancient city of the Nabataeans in ��������Ƶ’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Culture Minister and RCU Gov. Prince Badr bin Abdullah bin Mohammad bin Farhan Al-Saud signed the agreement with Aman��Chairman and CEO Vladislav Doronin on Monday. The partnership covers the development of the first three Aman resorts in ��������Ƶ and the Middle East.
Prince Badr said that Aman’s decision to base its first Middle Eastern property in AlUla “shows the promise and progress of the vision for AlUla to become a worldwide destination for those seeking unique experiences. I believe this partnership will be the next step in the development of the yet-to-be-discovered masterpiece that is AlUla.”
Doronin was also enthused by the partnership. He said: “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this takes us to 10 properties situated near or in UNESCO heritage sites, making it a fitting location for our first destination in the Middle East.”
The RCU told Arab News about the new elements Aman is bringing into the Kingdom that differentiates it from other brands. It said: “Aman is an experiential brand capturing the imagination of the global travel cognoscenti. They have an innovative approach where the experience of guests takes center stage in places that are off the beaten track.
“Aman works in a way of making visitors ‘get under the skin’ of their destination and learn about it in a personal, authentic way that doesn’t feel staged.”
The new resorts hope to be an attractive destination for residents of ��������Ƶ, the Gulf region and the growing number of tourists from around the world.
“Our partnership with Aman will put the world on notice that we are open for business and help to encourage other global brands to partner with us,” the RCU said.
The first Aman property will be a spa resort with 30 luxury tents, situated within a serene and secluded mountain valley, close to many cultural and heritage areas in AlUla.
The second resort will be developed in an area that uncovers AlUla’s splendor and nature, strengthened with the hotel brand’s commitment to create an unparalleled experience to its guests in awe-inspiring locations.
Its third resort will explore a desert ranch with panoramic views of AlUla’s beautiful nature.
The design work on the three resorts is set to begin in the coming months, and they will welcome their first guests by 2023.��
The partnership falls in line with the RCU’s strategic plan to expand tourism in AlUla by welcoming top hotel operators, developers, investors and other business opportunities that will transform it into a destination for visitors from around the globe.

The rebirth of AlUla

Hegra, ancient city of the Nabataeans in ��������Ƶ’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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