Samaco Automotive Company, the exclusive dealer for Volkswagen in 抖阴短视频, has announced a boost in sales to women following the first anniversary of women鈥檚 driving in the Kingdom.聽
A milestone for women across the country with almost 50,000 driver licenses issued so far, the dealer has welcomed female drivers through the doors and as a result has experienced an increase in sales specifically to women, accounting for 25 percent of total sales so far for 2019.聽
According to Samaco, the Volkswagen Tiguan is the No.1 choice for women and is preferred for its functionality and safety features. The Tiguan is closely followed by a popular car for larger families, the seven-seater Teramont 鈥 an SUV kitted with cutting-edge design and smart technology.聽
Mohammed Moussa, general manager for Volkswagen at Samaco, said: 鈥淲e are hugely proud to be a part of this exciting time for women across the country. Our increase in sales speak for themselves and we are honored to be the preferred choice for so many women and their families. With outstanding new models such as the latest Touareg and Teramont and the ever popular Tiguan, we have no doubt that Volkswagen will continue to play an exciting part of people鈥檚 journey to getting out onto the roads across 抖阴短视频.鈥
The increase in female Volkswagen owners in the Kingdom resulted in the first women鈥檚 car club forming earlier this year. Central to the creation of the club was Ammal Farhat, who has always been passionate about gender equality. She said the Volkswagen Women鈥檚 Car Club represents exactly that.聽
鈥淲e were given the opportunity to drive a year ago and what a difference that year has made for thousands of women across 抖阴短视频. The Volkswagen Women鈥檚 Car Club unites us in a way that we never thought possible before. Now that we can get behind the wheel, we feel more empowered and have a greater sense of independence and control over our own lives,鈥 said Farhat.
Samaco Automotive is the exclusive dealer of Audi, Volkswagen and Porsche cars in 抖阴短视频. The company provides a full range of services incorporating sales of new and pre-owned cars and commercial vehicles, leasing and full after-sales support with a dedicated service and parts team located at its showrooms and workshops in Jeddah, Riyadh and Alkhobar.
