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Majid Al-Futtaim Cinemas, the cinema arm of Majid Al-Futtaim, launched on Sunday its third VOX Cinemas in Riyadh at The Roof in the capital’s Alyasmin District.
VOX Cinemas in The Roof combines world-class entertainment with a range of creative food and beverage options including a specialty Nutella bar, Pizza Al Taglio — a new concept serving freshly baked pizza slices and Kitchen 35 — a grab-and-go café serving coffees, juices, sandwiches, salads and pastries. This is in addition to the signature VOX Cinemas Candy Bar where guests can get their favorite cinema snacks.
The multiplex features eight screens including the family-friendly concept KIDS, which is designed especially for young movie fans, and has a total seating capacity of 553.
VOX Cinemas intend to open 110 screens by the end of 2019, and with this new launch, the company currently operates a total of 39 screens in the Kingdom, across Riyadh and Jeddah.
VOX Cinemas is the Middle East’s largest and most rapidly growing exhibitor, with 41 locations totaling 405 screens across the region, including almost 200 screens in the UAE, 15 screens in Lebanon, 47 screens in Oman, 30 screens in Bahrain, 28 screens in Egypt, 39 screens in ¶¶Òõ¶ÌÊÓƵ and 17 screens in Kuwait.
Across the UAE, Bahrain, Oman, Qatar, Kuwait, Egypt and Lebanon, the company is undergoing a 1.2 billion dirham ($326 million) investment to expand to operate 300 screens by 2020. In addition, Majid Al-Futtaim Cinemas will invest 1.96 billion dirhams to develop 600 screens across ¶¶Òõ¶ÌÊÓƵ by 2022.