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RIYADH: The first Yalla Sharqiah season will take place March 14-30, bringing sporting and cultural events such as the Red Bull Air Race and a multimedia exhibit of Van Gogh’s artworks to the Eastern Province.
The festival is part of Saudi Seasons, a tourism drive recently announced by the Saudi Commission for Tourism and National Heritage (SCTH), as one of the main pillars of the “The Quality of Life 2020 Program” spearheaded by Crown Prince Mohammed bin Salman, under Saudi Vision 2030.
The Sharqiah festival is the first of 11 “seasons,” beginning with the Eastern Province and continuing in different areas of ��������Ƶ, with entertainment options suited for each city.��
Under the theme of “A Season of Culture and Energy,” the Sharqiah season will include a wide variety of events and exhibitions across the region, including an “immersive rig” experience highlighting the Kingdom’s energy sector and the Van Gogh exhibition.��
Dammam will host the Red Bull Air race and Formula 1 H20 for powerboats, the Saudi Bike Show for motorbike enthusiasts, performances by Cirque Eloize and the East Coast Festival, highlighting local heritage.
Alkhobar will have a cultural village, Arabic concerts, an Egyptian opera, a Bollywood festival, the Color Run and a 3D mapping show. In Al-Ahsa , there will be an investment forum, cultural nights and an outdoor cinema. Other cities like Dhahran, Jubail, Hafar Al-Batin, Nuairyah and Khafji will offer programs that blend education and sports with entertainment and culture, including the Saudi Robotics Conference and Exhibition and the Aqua Bike Kingdom Championship.
The Sharqiah season is expected to provide 3,000 job opportunities for Saudis, combining the efforts of the SCTH, the General Entertainment Authority, the General Culture Authority, the General Sports Authority, the Royal Commission for Jubail and Yanbu and Saudi Aramco’s King Abdul Aziz Center for World Culture (Ithra).
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