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RIYADH: The Saudi Professional League has signed Electronic Arts as a sponsor for the 2019-2020 season, it announced on Monday.
Several financial, administrative and marketing aspects of the announcement were also announced, including the signing of an agreement with the Saudi Authority for Intellectual Property.
Two more deals were signed with the Food and Drug Authority and another with the Cancer Awareness Society.
The SPL head Masli Al-Muammar described the meeting as “fruitful”, noting that it was “rich with substantive discussions,” during which the views of board members representing all the league clubs were heard and considered.