JEDDAH: Ƶ has decided to establish a new independent organization to address the quality of media reports affecting the image of the Kingdom.
A royal decree was issued on Nov. 24 to create a new center for media and communication studies.
The purpose of the center is to effectively gauge local and international opinion and conduct studies to measure and analyze global and regional events and their overall impact.
Its role, as stated by the decree, is to collect and analyze media information, studies and research relating to local, regional and international political, economic and social issues and events. It will study the effects of these issues, positive or negative, on the image of Ƶ and suggest ways to respond.
The center will also conduct surveys to gauge public opinion on local and international events, and will communicate to media organizations information about the country to promote a national sense of belonging and unity. It also aims to learn from domestic and foreign experts in the fields it covers, and will prepare and develop programs and create channels of communication with local and international media outlets to assess local and international opinion.
It will additionally work with research centers and consulting firms, build databases, organize workshops and conferences in cooperation with universities and other specialist bodies, and create training programs.
The royal decree states that the center will have an independent annual budget approved by the king, and a board of directors of no fewer than five members. It will be directly related to the Royal Court organizationally, but remain financially and administratively independent.
A welcome decision
Intellectuals and media figures in Ƶ welcomed the royal decree.
During a discussion on the “Isbou’ Fi Sa’ah” program on the Saudi TV channel Rotana Khalijiyah, the panelists emphasized the need to develop Saudi media institutions to properly represent the Kingdom as a country and a society.
Mohammad Al-Osaimi, a Saudi journalist and writer, said that the Saudi media, at all levels, lacks a clear vision and operation strategy. He also said by that by narrowly targeting a local audience it does not properly address people outside the Kingdom, and so should also focus more on the international audience.
“One of the most important conditions to influence regional and international public opinion is to open up to the international community,” he said.
Al-Osaimi highlighted the need to ease the entry into the Kingdom of the international media and its work, adding: “Our media insist on a too-perfect image; there’s no perfect state in the world, that’s normal.”
Dr. Majed Al-Turki, the director of the Center of Information and Arabian-Russian Studies, said that the establishment of the media center shows that Ƶ’s decision-makers are increasingly aware the importance to the state of carrying out such research, but suggested that its performance should be monitored by an independent institution to ensure it fulfills its role.
