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JEDDAH: The National Center for Performance Measurement (Adaa) has activated one of its beneficiaries’ measurement tools to assess pilgrims’ satisfaction with government services during the Hajj season.
This measurement is in line with the Kingdom’s efforts to serve pilgrims and facilitate pilgrimage performance, and aims to improve services.
It also aims to support the improvement of government services by measuring service quality and beneficiaries’ satisfaction.
Adaa Director General Husameddin Al-Madani said that measuring pilgrims’ satisfaction complies with King Salman’s directives on offering the best experience for the Hajj.
Reports on pilgrims’ satisfaction will give government agencies the tools to enhance the efficiency and quality of services.
Al-Madani said that pilgrims’ satisfaction is centered around four key stages: Obtaining a Hajj visa or permit, the experience of traveling to and from Makkah, support services at the Two Holy Mosques and Hajj holy sites, and the departure experience. More than 30 services provided by government agencies will be assessed.
Al-Madani said that Adaa measurement follows the best international standards and covers five main criteria: Clear procedures, location readiness, speed of service, satisfaction of employees’ performance, and satisfaction with services.
Results will feed into Adaa’s quarterly beneficiaries’ satisfaction reports, which are presented to the Council of Ministers and shared with authorities to enhance public services.
Adaa seeks to measure the performance of public entities and prepare periodic reports on the results of their performance and the results of beneficiaries’ satisfaction of the quality of services provided by public entities.