抖阴短视频

DUBAI: Majid Al Futtaim (MAF), the Dubai-based operator of malls and leisure facilities, is preparing a big roll-out of new cinema screens in the Kingdom.
Following the first film viewing for nearly four decades in April and the opening of four Vox screens in Riyadh Park Mall, MAF is on the verge of a more ambitious initiative to create 80 screens in the Kingdom by the first quarter of next year.
Cameron Mitchell, the chief executive of MAF Cinemas, revealed the plans in an interview with Arab News.
鈥淏y the spring of 2019 we will have invested $100 million in cinema in 抖阴短视频, and by the end of next year we expect to have 200 screens. It is one of the fastest programs of openings anywhere in the world. There鈥檚 a lot happening very quickly,鈥� he said.
The latest initiative is part of MAF鈥檚 $550 million strategy for cinemas in the Kingdom, and will see screens in Riyadh, Jeddah, in the Eastern Province and eventually many other smaller cities. Mitchell, who has been working in cinema in the region for the past 12 years, said the 抖阴短视频n market is potentially huge.
鈥湺兑醵淌悠� has such a young population and a big demand for entertainment, so the potential is enormous. For example, in Australia the average per capita number of cinema visits is five times a year. Even if every Saudi visits a cinema just once a year, that鈥檚 30 million new visits per year,鈥� he said.
MAF is planning to open 600 screens in 抖阴短视频 by 2030, but Mitchell said that could be a 鈥渃onservative鈥� target. Cinemas in the Kingdom will eventually account for 50 percent of MAF鈥檚 regional cinema business, he estimated.
Mitchell said that MAF鈥檚 experience so far in 抖阴短视频 had been very good. 鈥淲e think we know what will appeal to Saudi audiences. Black Panther was the first, and the reception was fantastic. Movies such as the Avenger series, Ferdinand, Jurassic Park, X-Men all play well there.The big blockbusters go down really well, but there will also be Arabic films, and Hindi films at other times. Jurassic Park was a real hit 鈥� it was the first time some Saudis had ever seen a 3D dinosaur on a big screen,鈥� he added.
The four screens in Riyadh are divided into 鈥渇amily鈥� and 鈥渂achelor鈥� venues, and films are chosen to be suitable for the particular audience. 鈥淎side from the segregation of bachelors and families, it鈥檚 no different from Dubai. Perhaps over time, that segregation will change too,鈥� Mitchell said.
The reintroduction of cinema has gone very smoothly, he said. 鈥淭here have been no real challenges regarding content. We鈥檝e been working closely with the censors, but there have been no problems so far.
鈥淲e鈥檝e learned a lot from how the UAE censors films, and advances in technology allow us to do it in a more subtle way, for instance zooming in on one subject in a controversial scene. We can avoid (bits) ... rather than cutting the whole scene.
鈥淎reas to avoid are pretty obvious 鈥� religion and nudity, and we don鈥檛 really show films that have that kind of content anyway. It is mainly action films and family films. We will have lots of screens, so we can match whatever the demand is and the law allows,鈥� he said.
MAF wants to make cinema one of the main forms of entertainment in the Kingdom as it goes through Vision 2030 transformation plans aimed at diversifying the economy and allowing a more liberal lifestyle.
鈥淚t is not just about a movie. We want it to be the favorite form of all-round entertainment, and so far it has been a great success. We鈥檝e been selling tickets a couple of days in advance. There have been multiple sold-out sessions, and we鈥檝e had a lot of positive feedback on the popcorn and the nachos,鈥� he said.
One of the biggest cinema hubs will be in the Mall of Saudi, which MAF is planning in the Saudi capital, complete with an indoor ski slope.
鈥淥ur cinemas win awards for being among the best in the world, quite an achievement for a Middle East company. The Mall of Saudi will be an entertainment hub, equipped for gaming as well,鈥� Mitchell said. Other new screens will be located in existing malls but there will also be some standalone venues.
鈥淲e鈥檙e spending a lot of money to develop cinemas quickly, so returns will be consistent with what we normally get from cinemas,鈥� he said.
Mitchell said MAF was open to discussions with existing developers, and would be interested in projects in places such as King Abdullah Economic City and Qiddiya, the huge leisure complex planned outside Riyadh.
鈥淲e like to see ourselves as the local developer. Of course, there is competition, but we always build the best in the region, and we run the best malls in the region too. We don鈥檛 do cheap, we do best in class and we won鈥檛 cut corners,鈥� he said.
MAF plans to employ 3,000 mostly Saudi staff in its cinema business, and wants to recruit a Saudi to run the distribution business in which it partners with 20th Century Fox.
The boost to KSA cinema entertainment is also expected to have a big effect on film-making in the region, Mitchell said.
鈥淲e鈥檙e looking for some big Saudi film premieres in the autumn. I was at the Cannes Film Festival recently, marketing the product and looking at how we can support the film industry in 抖阴短视频.
鈥淩egionally, there is not a lot of locally made content, but we expect a lot more in years to come. We want local content and we see lots of Saudi films in coming years. We will work with the government to help that along. Cinema in 抖阴短视频 is a government-backed and endorsed initiative as part of 2030,鈥� he said.