抖阴短视频

Abu Dhabi-based telco Etisalat has been named as the region鈥檚 most valuable brand for 2018, rising by 40 percent to $7.7 billion in the past year, according to consultancy Brand Finance, with leading Saudi firms also experiencing gains.

Drivers behind the increase in value include 鈥渢he brand鈥檚 innovative customer service-driven strategy, its leadership position on the 5G revolution, and successful launches of global brand-building initiatives,鈥� Brand Finance said in a statement. 

Etisalat overtook fellow telco STC of 抖阴短视频 to become the region鈥檚 most valuable brand. But STC enjoyed a positive year, its brand value rising 7 percent to $6.7 billion.

鈥淎longside its 5G rollout plans, STC鈥檚 new digital transformation strategy includes investment in digital media content and advertising services, creating opportunities outside of its core business,鈥� according to Brand Finance. 

Dubai-based Emirates fell to third position in the overall rankings for the region, its brand value slipping 12 percent to $5.3 billion. Fellow airline Etihad also experienced a fall in brand value, with the regional aviation market hit by geopolitical issues over the past year. 

Emaar Properties entered the regional top 10 for the first time in 2018, its brand value increasing 39 percent to $2.7 billion, following a joint venture partnership with Abu Dhabi鈥檚 Aldar Properties, announced last month. 

鈥淭he strategic partnership between Aldar and Emaar strengthens prospects for the UAE鈥檚 real estate sector as well as delivering a real boost for the investment community as we inch closer toward Expo 2020,鈥� said Andrew Campbell, managing director, Brand Finance Middle East.

The rise in Emaar鈥檚 brand value comes despite lingering uncertainty over Dubai鈥檚 real estate market. The developer鈥檚 shares have fallen more than 20 percent so far this year, as soft economic conditions and increasingly supply continue to weigh on prices and rental rates.

The UAE is home to 6 of the region鈥檚 top 10 brands and 42 percent of the total brand value in the Brand Finance Middle East 50 league table, more than any other country. But Saudi firms accounted for 21 of the region鈥檚 most valuable 50 brands, up from 18 in 2017. 

STC topped Brand Finance鈥檚 inaugural Saudi rankings. SABIC, in second place, was the Kingdom鈥檚 fastest growing brand of the past year, its value increasing 78 percent to $3.7 billion, which the consultancy attributed to the company鈥檚 renewed efforts to capitalize on the US shale boom by growing its business in the country. 

Banks accounted for 11 of 抖阴短视频鈥檚 25 most valuable brands, led by Al-Rajhi Bank, the world鈥檚 largest Islamic bank by total assets. Al-Rajhi鈥檚 brand value rose by 22 percent during the year, with NCB and Samba rising 16 percent and 14 percent respectively. 

Amazon was named as the world鈥檚 most valuable brand by Brand Finance in February, its value increasing 42 percent to $150.8 billion, with technology companies Apple, Google, Samsung and Facebook rounding out the top 5.