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Saudia Cargo has received the International Air Cargo Marketing Award at this year’s Air Cargo India (ACI 2018).
At the gala awards night during the ACI 2018 held on Feb. 21 at the Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that have stirred business results.
These include Fly Fashion in Paris, which is specifically tailored for the global garment industry, Fly Perishables and Fly Flowers in Johannesburg for the African market, Fly Pharma in Munich and so on.
Saudia Cargo’s Global Marketing Manager Adel Sallam said: “It’s all about reading the trends of what the cargo customers will need in the future by building marketing infrastructure and engaging with their experience.”
He added: “Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ is taken quite literally by Saudia Cargo. It has made the customers understand the challenge we put ourselves through. When we are in sync with our customers, they realize that Saudia Cargo is coming closer to them like never before.”
R.K. Patra, group editor-in-chief of STAT Media Group, organizers of the event, said: “Our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that we have started to approach the customers’ needs at an insightful level facilitating customers to find and understand more about the company’s services and facilities.”
Saudia Cargo is now the leading freight carrier serving the industry.
An independent company with more than 20 freighter destinations with its own fleet modern freighters, it also operates using the cargo bay of ��������Ƶn Airlines’ 127 mostly wide-body passenger aircraft plying across 52 destinations in four continents.
In 2017, Saudia Cargo won the International Cargo Airline of the year in Africa in February and the Air Cargo Industry Achievement Award in Munich in May.