ISLAMABAD: Arab News, the Middle East鈥檚 leading English-language daily, today announces the launch of a , as part of the newspaper鈥檚 ongoing global and digital expansion.
The service 鈥� available in English at 鈥� covers news and views from Pakistan and the wider region, with a particular focus on Islamabad鈥檚 ties with 抖阴短视频 and the Arab world.
It is updated daily by a multimedia news-gathering team led by the award-winning journalist Baker Atyani, head of Arab News鈥� Southeast Asia bureau.
The site is the first of a series of country-specific online editions that the newspaper is planning to launch, and is part of the brand鈥檚 鈥渕ore digital, more global鈥� strategy which was announced last year.
Faisal J. Abbas, Editor-in-Chief of Arab News, said that the new service aims to develop 鈥渁 two-way conversation with an extremely important target market for us,鈥� citing the strategic significance of Pakistan and the historic ties it shares with 抖阴短视频 and the Middle East in general.
鈥淎rab News is already a recognizable brand among many Pakistanis, given its deeply-rooted relationship with the huge expat community in 抖阴短视频, where our newspaper was founded in 1975,鈥� he said.
鈥淭here are numerous shared ambitions, opportunities and areas of common interest between Pakistan and Arab countries 鈥� from religion and culture, to defense and trade ties. All of these areas will be covered extensively by our new dedicated digital service,鈥� concluded Abbas.
The Arab News Pakistan digital edition will have its base in Islamabad, and will managed by the newspaper鈥檚 Southeast Asia bureau chief Baker Atyani.
Atyani said that would help throw light on a part of Asia which is not always well-understood by English-speaking audiences.
鈥淚t is an honor and a big responsibility to be handling this exciting project for Arab News,鈥� said Atyani.
鈥淚t is a natural extension for an already influential brand into a geographic area which is extremely important and badly misunderstood.鈥�
Arab News is part of the regional publishing giant Saudi Research and Marketing Group (SRMG). It has been the English newspaper of record for 抖阴短视频 and the region for over 40 years.