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Abdul Latif Jameel Motors has announced the official launch of the 2018 Toyota Camry during the company’s first event of the new year at the Hussain Jameel Hall in Jeddah.
Mazen Jameel, chief marketing officer of Abdul Latif Jameel Motors, said of the new model: “25 years and Camry is still Camry.”
The car has established its position in the Saudi market over more than two decades, thanks to its combination of quality, durability and reliability, in addition to its price, which makes it a popular choice in the mid-size sedan category.
“The design, state-of-the-art specifications and innovative technologies introduced in the new Toyota Camry offer an unprecedented sedan experience that will add to the popularity of this car, reaffirming its position as one of the Kingdom’s best-sellers,” Jameel said.
The Camry Hybrid will be launched for the first time in the Saudi market in the first half of 2018, he said.
The eighth generation of the Camry has been radically changed, particularly the design, a result of the Toyota Global Engineering Platform (TNGA) that was created to produce vehicles with optimal performance and the latest technology while taking advantage of Toyota’s specialized Kaizen capabilities for innovation.
With a new chassis, the design team has created a lower center of gravity for better stability and a lower, livelier appearance.
It is offered in six categories with three engine types. It also comes in a Grande category with a six-cylinder engine and the latest direct fuel injection technology (D-4S), as well as the variable valve timing intelligent wide system (VVT-iW) for high fuel efficiency and reduced environmental impact.
It meets the highest standards for safety with the finest ratings, winning the +Top Safety Pick Award from the American Insurance Institute for Highway Safety (IIHS) as the safest car of the season, in addition to acquiring a five-star rating from the Australian New Car Assessment Program (ANCAP).
Abdul Latif Jameel partially launched the 2018 Camry during the 2017 Saudi International Motor Show last December in Jeddah, in conjunction with the 35th anniversary of the start of commercial production of this much-loved model.