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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) revealed the much-awaited #BeMyGuest campaign video, featuring Bollywood star Shah Rukh Khan.
While the first video, which took YouTube by storm last year, featured Shah Rukh surprising residents and visitors in Dubai, this year, he explores what he considers to be his second home and takes viewers on a fascinating, multi-faceted journey through the city of endless possibilities.
Marking the first-ever collaboration between Shah Rukh and acclaimed Bollywood director Kabir Khan, the newly launched 2.0 #BeMyGuest potrays Shah Rukh’s journey across a series of short films that see him taking visitors to Dubai through a multifaceted destination that holds global brand appeal in much the same way he does as an actor. Shah Rukh reaches out to his legions of fans across the globe, and introduces them to the lives of three different characters, and how he personalizes each of their experiences of Dubai by injecting the warmth and spirit of the city that resonate with him, yet each customised to the needs of every visitor.
The stories allow audiences to explore Dubai and its variety and diversity of stunning tourist offerings, with Shah Rukh in his signature style leading them to create new memories and rekindle old ones in the city.
Shah Rukh said: “Last year, I invited my fans around the world to “Be My Guest” while giving them a glimpse into Dubai, as part of this exciting partnership with Dubai Tourism. This year, along with one of Bollywood’s most recognized directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights. I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans.”
Issam Kazim, CEO, Dubai’s Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are delighted to partner with Shah Rukh Khan once again for the new edition of this very special project, #BeMyGuest. There is no one quite like him — with his charisma, global appeal, and most importantly because he truly considers Dubai to be his second home and shares so many similarities with what Dubai stands for. Our video last year that saw Shah Rukh surprise and delight people in Dubai, garnered great response from across the world, but that was only the beginning of our journey.”