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Through its notable participation in the Saudi International Motor Show (SIMS) 2017 in Jeddah, Abdul Latif Jameel Motors has revealed several of its latest 2018 Toyota models, in addition to unveiling the 2018 Toyota Camry prior to launching it in the Saudi market next year.
During his speech at the opening ceremony of Toyota’s booth in SIMS, Eng. Hany Ubaid, director of SUVs at Abdul Latif Jameel Motors, expressed his happiness to be participating in this special event, which “constitutes an important platform for presenting Toyota’s latest and most innovative products in the field of transportation.”
Ubaid added: “We at Abdul Latif Jameel Motors and Toyota are working together to develop and provide safer, more advanced vehicles for the Saudi market. This year, we chose to unveil the new generation of the 2018 Toyota Camry, one of the most popular vehicles in the Saudi market.”
The Camry now offers a more distinctive shape with its extensive renewal, which coincides with the 35th anniversary of its commercial launch and marks 24 years since its introduction to the Saudi market. The unique 2018 Toyota Camry still catches the eyes of drivers in the Kingdom with the upcoming launch of the eighth-generation Camry in the Saudi market by the beginning of 2018. The new generation of Camry has been completely renewed and built using the new TNGA platform, which was designed to “produce better vehicles in performance and technology.”
The three power systems have also been refurbished, as well as the eight-speed automatic transmission with the four-cylinder and V6 engines. The hybrid models, on the other hand, contain lithium batteries. Also shown at SIMS was the distinct Toyota hybrid technology represented by Toyota Prius, which still attracts the attention of Saudi drivers as an innovative, highly efficient hybrid model. Hybrid models combine two power sources: An electric motor and an engine, which substantially improves fuel efficiency and environmental friendliness by decreasing harmful emissions and fuel spending.
In a special celebration of the royal decree allowing women to drive by 2018, Abdul Latif Jameel Motors created a special section in the Toyota booth solely dedicated to women. On display in the section was its new advertisement about enabling women to drive, entitled “Your Place is Safe.” The advertisement, which was created in cooperation with Saudi artist Hiba Farhat, received a lot of attention from visitors.