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Volkswagen to invest €22.8 billion in core brand until 2022

Volkswagen to invest €22.8 billion in core brand until 2022
Analysts see reviving the Volkswagen brand, which has long suffered from high staff and development costs, as crucial to the group’s ability to recover from a diesel emissions scandal that has gripped the carmaker. (Reuters)
Updated 18 November 2017

Volkswagen to invest €22.8 billion in core brand until 2022

Volkswagen to invest €22.8 billion in core brand until 2022

FRANKFURT: Volkswagen will invest €22.8 billion (SR100.85 billion) in its main car brand over the next five years, it said on Saturday, a day after it announced a spending program aimed at bolstering its position as a maker of electric cars.
Most of that sum, around €14 billion, will be spent in Germany, Volkswagen said, adding that one of the key measures included a €1 billion injection to transform the carmaker’s Zwickau plant into a pure e-mobility facility.
“The investment package which has now been adopted will give a decisive boost to the largest product and technology offensive in the history of the brand,” Herbert Diess, Chief Executive of the Volkswagen brand and a VW management board member, said.
Analysts see reviving the VW brand, which has long suffered from high staff and development costs, as crucial to the group’s ability to recover from a diesel emissions scandal that has gripped the carmaker.
The investments unveiled on Saturday are part of Volkswagen’s €72 billion spending plan for the 2018-2022 period that was announced on Friday.