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DUBAI: The Philipp Plein Group, the fashion industry’s fastest growing luxury goods conglomerate, announces a multi-year collaboration between main brand PHILIPP PLEIN and international boxing superstar Floyd “Money” Mayweather. The partnership will be launched officially at the record-breaking Mayweather vs. McGregor fight taking place this Saturday in Las Vegas.
Mayweather, who is coming off of a two-year hiatus for this blockbuster encounter with MMA great Conor McGregor, will make his historic entrance into the boxing ring donning a PHILIPP PLEIN custom boxing robe and trunks, designed personally by Philipp Plein. In addition, Mayweather’s entire support team will be dressed head to toe in PHILIPP PLEIN bespoke outfits.
A capsule collection specially created to commemorate this 50th fight of Mayweather’s undefeated career will be available in limited quantities at the PHILIPP PLEIN Las Vegas flagship and on Plein.com.
The PHILIPP PLEIN/Floyd Mayweather collaboration will extend over 2 years, comprising 4 exclusive collections that will bear the Floyd Mayweather brand name across all PHILIPP PLEIN lines, in addition to Floyd Mayweather appearances at selected brand events worldwide.
Plein adds “I applaud Floyd’s winning spirit and have been intrigued by the idea of collaborating together since he joined me on the runway to present my spring/summer 2018 resort fashion show last May. His fashion sense and fearless attitude perfectly match the PHILIPP PLEIN mood and lifestyle. I am excited to see what we will come up with together.”
The deal was consummated by ONE Entertainment Managing Partner and CEO, Brent A. Johnson, JD, Floyd’s International Appearance and Brand Management lead based on the inspiration of seeing the two creative geniuses collaborate in Cannes at Philipp’s Gala Show this past May.
The PHILIPP PLEIN brand is no stranger to the sports world, and regularly collaborates with a variety of major teams and talents. From the Italian football club AS Roma to Formula One’s Nico Hulkenberg and Inter Milan’s captain Mauro Icardi. According to the designer, athletes and sports figures are ideal representatives of the PHILIPP PLEIN lifestyle, being dynamic, successful and self-confident heroes.
Floyd Mayweather states: “I am happy to collaborate with Philipp Plein, he is unique in the fashion world. Like me he works and plays hard, lives the dream, and demands the best.”