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Forbes released its list of the Most Valuable Brands of 2017 recently. Huawei ranked 88th with a brand value of $7.3 billion, up by nine percent year on year, and was the only Chinese brand making the list.
Forbes selects 100 most valuable brands every year from a pool of over 200 international brands. This year, the top 100 on the list spread among 15 countries, with the United States taking the lead with 56 spots, followed by Germany, France and Japan with 11, 7 and 6 spots respectively.
Technology is the hottest industry of all, taking 18 spots of the list, and nine out of the top 15 are technology companies. The list saw 13 brands from the financial sector while 12 consumer goods companies made the cut.
Huawei outperformed the industry in 2016 by a vast lead. The first quarter of 2017 saw this momentum continue as Huawei’s smartphone shipments grew steadily. According to statistics from research institutes like IDC, SA and Trendforce, Huawei smartphone shipments ranked third globally and the first in China, ramming down its position in the top segment internationally.
On brand development, Huawei has also integrated top world-class marketing resources and kept innovation in marketing plans. After the launch of Huawei P10 series, Huawei partnered with fashion magazine Vogue and launched a campaign to “reproduce iconic photos” with the Huawei P10 series, highlighting the phone’s Leica Portrait photo quality.
Gene Jiao, president of Consumer Business Group for Middle East and Africa, said: “Thanks to the growing global recognition of Huawei products and the Huawei brand, Huawei Consumer Business Group’s influence has further increased as a high-end brand in 2017.”
He added: “Moving forward, Huawei Consumer Business Group will be focused on improving customer service, and building up its presence within sales channels, retail, branding, marketing, services and other sectors, to proactively streamline operations and enhance the overall customer experience. Meanwhile, Huawei Consumer Business Group will continue to develop artificial intelligence (AI) products and innovations. These will provide users with excellent experiences and cement Huawei as a leader in emerging technologies while establishing the company as a cultural technology brand loved by consumers the world over.”