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LOS ANGELES: Silicon Valley crashed Hollywood’s biggest awards show on Sunday as Amazon.com and Netflix collected the first Academy Awards for streaming services while independent studio A24 won the coveted best picture Oscar.
After upending television with acclaimed online series, Amazon and Netflix joined the ranks of the film industry’s elites with four gold statuettes between them.
Amazon Studios, a unit of e-commerce giant Amazon.com, scored a best actor trophy for Casey Affleck’s portrayal of a grieving man in “Manchester by the Sea.” The movie also won best original screenplay.
Amazon’s other accolade came for best foreign language film for Iranian drama “The Salesman,” which Amazon distributed in the US and Canada.
Netflix triumphed in the documentary short-subject category for 40-minute film “The White Helmets,” a look at rescue workers in war-torn Syria.
“Moonlight” had brought in $22.3 million in domestic ticket sales through Sunday, the smallest take among the best picture nominees, according to comScore data.
Oscar recognition can boost theater, DVD and digital sales for the winning films. Last year’s best picture honoree, “Spotlight,” took in $5.9 million at US and Canadian theaters after the award, comScore said.
For Amazon and Netflix, the accolades provide bragging rights they can use in marketing to help win customers to their subscription video services.
“It will make them a must-subscribe destination for film fans,” said Paul Dergarabedian, senior media analyst at comScore.
Amazon paid $10 million for “Manchester by the Sea” at the Sundance film festival. The movie has earned $46.8 million at domestic theaters, and will appear later this year on Amazon’s Prime Video service.
Among all studios, Lions Gate Entertainment Corp. took home the most trophies including six wins for musical romance “La La Land” and two for “Hacksaw Ridge.” Walt Disney Co. won four including best animated feature for “Zootopia” and best documentary for ESPN’s “O.J.: Made in America.”