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RIYADH: The wives of several ambassadors to the Kingdom have hailed the “Producers-4” exhibition as a genuine annual opportunity for Saudi families to market their products.
The diplomats’ wives said that the exhibition, organized by the Riyadh Center for Development of Small- and Medium-size Enterprises at the Riyadh International Convention and Exhibition Center, showcases handmade works executed in a modern, creative fashion and encourages small enterprises.
Omayma Al-Busaidi, wife of the Omani ambassador, commended the efforts of the organizers of “Producers-4,” saying that she eagerly awaits the exhibition every year.
This is her third annual visit to the exhibition, Al-Busaidi said, adding that every year she sees new ideas, products and marketing methods.
“Producers-4 helps encourage talented and creative Saudi women and gives them the opportunity to showcase and market their products in one organized place, making it easier for buyers to purchase all what they need,” she added.
Nafisah Ahmed, president of the Arab group of wives of representatives of diplomatic missions in Riyadh, expressed admiration for the exhibition, stressing that Saudi women display distinguished works and products of perfect quality, and use original marketing methods.
“The exhibition supports Saudi families, provides them with a guaranteed source of income, contributes to boosting the country’s economy and introduces the participants to senior investors, opening future prospects for them in the labor market,” she said.
The wife of the Palestinian ambassador, Nagwa Al-Agha, said she liked most the various handicrafts representing different regions of the Kingdom, and stressed that marketing is one of the goals productive families often seek.
She added that the ultimate benefit of the exhibition is that it generates income for these families, and that modern means of social communication help in marketing the products.
The wife of the Tunisian ambassador, Sumaiya Baatour, praised the skill of Saudi women involved in the maintenance of mobile phones and smart devices, and pointed out that paying attention to productive families’ projects contributes to the development of their capabilities, and provides them with income through personal training that hones their skills.